Assortment Development Specialist

Campaign & Strategy Execution

• Develop and execute promotions, sales campaigns, and offerings to drive customer acquisition and engagement.
• Plan, manage, and optimize ad spend across TikTok, Shopee, Lazada, and Facebook to maximize ROI and sales growth.
• Set KPIs, develop growth strategies, and align campaigns with commercial objectives.
• Identify new e-commerce opportunities beyond existing strategies to enhance brand visibility and revenue streams.

E-commerce & Assortment Management

• Architect user experience and manage the workflow of TikTok, Shopee, Lazada, and Facebook platforms, ensuring a seamless customer journey.
• Collaborate with Category Managers to document assortment and merchandising strategies.
• Execute analytical models to optimize the profitability of each category in the online store.
• Analyze market trends and competitor strategies to identify category growth opportunities.
• Support the development and optimization of tools and processes for improving efficiency in category management.

Leadership & Cross-functional Collaboration

• Lead large-scale eCommerce projects across all functions.
• Build and manage a team of internal and external personnel to develop effective eCommerce solutions.
• Partner with cross-functional teams to ensure organizational goals are aligned with eCommerce strategies.
• Provide insights and recommendations to the CEO and Deputy CEO on key strategic decisions.

Experience & Expertise

• 5+ years of experience in digital media and ad campaign management within FMCG or F&B.
• Proven expertise in TikTok, Shopee, Lazada, and Facebook Ads, with a focus on performance marketing.
• Strong analytical skills to track CTR, ROAS, conversion rates, and other performance metrics.
• Experience working in a fast-paced environment, managing multiple stakeholders and teams.

Technical & Analytical Skills

• Extensive knowledge of eCommerce technologies, analytics tools, and ad platforms.
• Strong budgeting and P&L management skills for ad spend optimization.
• Experience working with REST APIs, data analytics, and automation tools in eCommerce.

 Soft Skills & Leadership

• Excellent communication and teamwork abilities, with strong presentation skills.
• Strong problem-solving and strategic thinking skills.
• Experience in mentoring and developing junior team members.

 Preferred Qualifications

• Background in Cooking Essential Goods or FMCG.
• Deep understanding of Southeast Asian e-commerce consumer behavior.
• Hands-on experience with emerging eCommerce tools and technologies.