AUTOMOTIVE AFTERSALES DIRECTOR

1. Company Description
Vietnam Star Automobile (VSA) is one of the leading authorized distributors of Mercedes-Benz in Vietnam, operating a nationwide network of dealerships and service centers. With a strong commitment to excellence, VSA delivers premium automotive products and After-sales services that meet global standards.
With international expertise and a customer-first approach, Vietnam Star Automobile is driving innovation, operational excellence, and a superior customer experience in the luxury automotive market.

2. Role Description
We are seeking a strategic, results-driven Automotive Aftersales Director/Customer Services Director to lead our Aftersales & Aftermarket business across the dealership network.
Lead the transformation of Aftersales within a premium automotive ecosystem. Drive performance, profitability, and customer excellence across a nationwide dealership network.

3. Key Responsibilities

• Define and execute the Aftersales & Aftermarket strategy aligned with overall business objectives
• Drive revenue growth, profitability, and customer satisfaction across the dealership network
• Lead and optimize dealership performance through effective governance, KPI management, and performance tracking
• Build and maintain strong strategic relationships with principals, suppliers, and dealer partners
• Ensure full compliance with global brand standards and deliver consistent service excellence across all touchpoints
• Develop and strengthen organizational capabilities, including high-performing teams, scalable systems, and operational frameworks
• Lead customer experience transformation initiatives, fostering a customer-centric culture across the network
• Identify opportunities for continuous improvement and innovation in Aftersales operations and service delivery.

1. Requirements

• Minimum 10+ years of experience in the automotive industry, with strong expertise in Aftersales operations
• Proven track record of leading Aftersales / Customer Service functions at a senior management or director level
• Strong commercial acumen, with demonstrated success in driving revenue growth, profitability, and operational excellence
• Solid experience working with global brands, principals, or multi-site dealership networks
• Strategic mindset with the ability to translate strategy into execution and measurable results
• Excellent stakeholder management and influencing skills, with the ability to engage both internal and external partners
• Strong leadership presence with the ability to build, lead, and develop high-performing teams
• Fluent in English, with strong communication and presentation skills

2. Why Join

• Join us to shape the future of luxury automotive services with a market-leading brand.
• Lead a critical function in a premium, globally recognized brand ecosystem
• Work alongside top-tier leadership
• Competitive executive compensation and long-term career growth