BRAND AND PRODUCT MARKETING EXECUTIVE

Scope and General Purpose of Job

Support the Brand & Product Marketing team within the Creative Department in executing marketing campaigns, launching product pipelines, and maintaining brand standards. Reporting directly to the Brand Lead, this role focuses on hands-on campaign implementation, cross-functional coordination, performance tracking, and vendor management to ensure smooth operations and commercial success.

Main Duties

Responsibilities:

• Assist in developing roadmaps and executing detailed action plans for new product development (NPD) and product marketing under the guidance of the Brand Lead.
• Execute go-to-market tasks for product rollouts, tracking operational timelines and coordinating with cross-functional teams to ensure seamless delivery.
• Support the Brand Lead in developing and implementing creative concepts, campaign ideas, visual standards, and product stories.
• Monitor and ensure daily brand consistency across packaging, communication materials, marketing collateral, and in-store activations.
• Consolidate marketing data, prepare post-campaign performance reports, and track key metrics (ROI, sales impact, engagement) to evaluate campaign effectiveness.
• Conduct ongoing market research, gather consumer insights, and track competitor initiatives to support strategic planning.
• Coordinate day-to-day project workflows between the Creative team and internal departments (R&D, Operations, Supply Chain).
• Liaise with external vendors, suppliers, and agencies to manage production, deliverables, and quality control for marketing collateral.
• Track project expense budgets and manage administrative procedures (contracts, purchase orders, vendor payments).
• Carry out additional tasks and operational assignments as directed by the Brand Lead.

• 1-2 years of experience in Brand Management, Product Marketing, or Marketing Execution (F&B, hospitality, or fast-paced retail preferred).
• Proven track record in campaign execution, vendor coordination, and basic data consolidation/reporting.
• Good understanding of product marketing mechanics, social media platforms, and production workflows.
• Strong organizational, multi-tasking, and communication skills; fluent in English.
• Detail-oriented, proactive mindset with a keen interest in F&B visual communication and product design.