BRAND MANAGER (HAVATEK)

Department: Product Development 
Brand / Category: Havatek - Beauty Devices / Personal Care Devices 
Position Level: Manager 
Location: 568 Luy Ban Bich, Tan Phu Ward, Ho Chi Minh City 
Reports to: Head of Product development
Working Hours: 44 hours per week

Brand & Category Direction 

• Research and define brand positioning, target consumers, category architecture, product roles, use cases, price tiers, and assortment plan. 
• Identify category and product opportunities from market trends, consumer insights, competitor movement, technology development, sales data, and customer feedback. 
• Lead portfolio planning, product roadmap, SKU priorities, launch sequencing, and recommendations to expand, improve, rationalize, or discontinue products. 
• Own pricing and margin input, commercial performance tracking, and post-launch business actions for the assigned brand/category. 

Portfolio Priorities & Product Direction 

• Translate approved brand/category direction into product priorities and briefs covering target user, benchmark, key functions, user experience, hero benefits, quality expectations, target cost, retail price, and success criteria. 
• Review and challenge product proposals, supplier options, and development recommendations; make timely decisions on project direction and next steps, and escalate major investments or material risks to the Head. 
• Ensure product priorities balance differentiation, usability, performance, technical feasibility, supplier capability, quality, safety, compliance, cost, margin, and launch timing. 
• Set claim and evidence direction with Product Development team, QA/QC, and Compliance, ensuring product information, testing inputs, and documentation align before launch. 

Launch & Commercial Alignment 

• Create selling points, comparison angles, demonstration and usage guidance, and training input for Sales, Retail, E-commerce, Marketing, and Customer Service. 
• Lead launch readiness across product, packaging, instructions, content, demand and inventory input, retail demonstration, warranty, and after-sales. 
• Track sales, margin, reviews, returns, defects, warranty, complaints, and usage issues; drive business actions and next-batch improvements. 

Cross-functional & Team Leadership 

• Set team priorities, review key outputs, and coach team members on commercial judgment, product decisions, ownership, and execution discipline. 
• Coordinate with QA/QC, Compliance, Purchasing, Logistics, Marketing, Operation, Customer Service, suppliers, and after-sales partners to align product requirements and commercial priorities, resolve cross-functional issues, and ensure launch readiness and post-launch follow-through. 
• Resolve or escalate product, supplier, quality, safety, commercial, and timeline issues with facts, risk assessment, and recommended actions; keep brand direction consistent across customer touchpoints. 
• Perform other related duties, projects, or assignments based on business

• Bachelor's degree in Marketing, Business Administration, Product Management, Engineering, or a related field. 
• 5-8 years of experience in brand management, category management, product management, or product marketing within beauty devices, personal care devices, small appliances, consumer electronics, or related consumer goods. 
• Proven ownership of portfolio priorities, product launches, pricing, margin, and commercial performance, beyond project execution or supplier coordination. 
• Strong understanding of consumer devices, usability, product performance, quality, safety, packaging, claims, usage guidance, warranty cases, returns, and lifecycle management. 
• Able to assess product recommendations and evidence, balancing consumer value, feasibility, quality, risk, cost, margin, and time to market. 
• Strong commercial acumen, stakeholder and team leadership, structured problem-solving, and the ability to manage multiple priorities under pressure. 
• High integrity, honest and fact-based communication, attention to detail, and disciplined follow-through; uses AI tools effectively and verifies outputs before use. 
• Fluent written and spoken English is required.