Brand Manager

1.    Research beauty market trends, competitor dynamics, consumer habits and core pain points in Vietnam. Select makeup/skincare items suitable for the Vietnamese market from the existing product list and provide product selection evaluations.

2.    For selected products, dig out differentiated selling points tailored to Vietnamese users. Organize product pitches and core advantages based on local aesthetics, skin types, usage scenarios and consumption preferences, while avoiding non‑compliant claims.

3.    Collaborate with different function teams, deliver Vietnam‑specific promotional materials and selling‑point copy, and support product promotion via KOLs, e‑commerce platforms and social media channels.

4.    Track sales data and user feedback in the Vietnamese market, optimize product selling points and promotion strategies to improve market acceptance and sales volume.

5.    Be familiar with Vietnam import compliance and labeling regulations, handle packaging and shade code adjustments (e.g. adding “‑” before shade codes) to ensure smooth import customs clearance and market launch compliance

1.    Bachelor’s degree or above, with at least 2 years of experience in beauty product management, product sourcing or marketing; experience in color cosmetics is preferred.

2.    Knowledgeable about Vietnam beauty market and consumer preferences, skilled in market‑adapted product selection from existing items, accurately identifying user pain points and developing localized selling points.

3.    Strong market insight, selling‑point planning and marketing promotion mindset, able to independently create localized promotion content for Vietnam.

4.    Proficient in written and spoken English; experience in cross‑border beauty business and import compliance in Southeast Asia/Vietnam is preferred.

5.    Excellent communication and coordination skills, high execution and result‑oriented.

Benefit:

1.    Competitive salary package + Full social insurance + 13th month bonus

2.    Company-provided laptop, stocked pantry, team bonding activities & company parties

3.    Opportunity to work with a dynamic and fast-growing team in the beauty & cosmetics industry

4.    Take ownership and lead product categories for the Vietnam market

5.    International working environment with strong growth and learning opportunities

6.    Be part of exciting beauty trends and product launches shaping the local market

Other information:

1.    Working location: 28 Dang Huu Pho, An Khanh Ward, Ho Chi Minh City (Formerly Thao Dien Ward, Thu Duc City)

2.    Working hours: 9:00 AM – 6:00 PM

3.    Fanpage: Into You Vietnam