Brand Manager

Elevate your career by stepping into the role of Brand Manager. You will be the guardian of our brand narrative, ensuring our message is consistent, trusted, and premium across all touchpoints. By bridging patient insights with creative social storytelling, you will maintain the brand's competitive advantage in a rapidly evolving healthcare landscape. This role focuses on building a "pull" brand through high-quality organic engagement and community trust, fostering your career in a high-impact, healthcare-leading environment.

Your Responsibilities

Brand Management & Strategic Execution

• Brand Ownership: Execute the brand’s strategic and operational plans to acquire new patients and achieve brand equity objectives.
• Patient Experience (CX) Optimization: Oversee the end-to-end patient journey, ensuring a premium and reliable experience from digital search to post-result consultation.
• Positioning & Messaging: Direct the messaging and creative execution for 360-degree campaigns to maintain top-of-mind awareness and trust.
• Brand Consistency: Ensure all visual and verbal communications across 40+ locations and partner platforms adhere to premium brand guidelines.

Social Engagement & Organic Growth

• Social Strategy: Lead the brand’s social media roadmap, focusing on organic engagement and community building across Facebook, TikTok, and Zalo.
• Content Mastery: Supervise the Marketing Executive in producing "Always-on" social content that simplifies complex healthcare topics into engaging, shareable stories.
• O2O Execution: Implement "Online-to-Offline" initiatives that effectively funnel organic social demand to physical foot traffic at our 40+ locations.
• Community & KOL Management: Drive brand credibility through organic partnerships with KOLs/Communities and manage the brand's reputation within social groups.

Business Acumen & Financial Control

• P&L Oversight: Manage the brand budget, ensuring marketing investments are prioritized to hit revenue and company targets.
• Budget Management: Monitor the total Brand budget, overseeing monthly accruals and ensuring efficient use of non-working media spend (production/agencies).
• Market Intelligence: Monitor market trends and competitor movements to provide tactical recommendations for the brand strategy.

Stakeholder & Agency Coordination

• Cross-functional Alignment: Work effectively with Marketing stakeholders, the Digital Manager, and Operations to ensure brand strategies are successfully localized.
• Agency Leadership: Lead creative and PR agencies to deliver high-quality assets that meet brand standards and legal compliance.
• B2B Support: Provide the B2B team with scientific communication materials and brand narratives for medical seminars and doctor referrals.

Team Leadership & Development

• People Management: Directly manage and coach a team member, ensuring their daily output (content/assets) aligns with department OKRs.
• KPI Management: Set clear performance targets for your direct report, focusing on content quality, engagement rates, and execution speed.

• Education: University Degree – Bachelor’s or Master’s in Marketing, Business, or Pharmacy/Medicine.
• Professional Background: 5+ years of Brand Management experience, preferably in FMCG, Healthcare, Retail or Premium Services.
• Leadership: Proven ability to manage a direct report and coordinate with cross-functional teams in a fast-paced environment.
• Social Specialist: Strong understanding of organic social media algorithms, content virality, and the KOL landscape in Vietnam.
• Mindset: Analytical yet creative; able to simplify clinical data into storytelling that drives organic reach.
• Communication: Proficiency in English and local language; excellent storytelling and presentation skills.