Brand Manager

• Develop and execute annual and quarterly brand marketing strategies aligned with business goals and student acquisition targets.
• Plan and manage integrated marketing campaigns, including brand positioning, key messaging, content strategy, and multi-channel communications.
• Ensure consistent brand identity, messaging, and customer experience across all marketing and communication channels.
• Collaborate with creative, content, digital performance, media, and telemarketing teams to deliver effective and impactful marketing campaigns.
• Oversee the development of high-quality, engaging, and performance-driven content across platforms such as TikTok, Instagram, YouTube, and LinkedIn.
• Drive the adoption of AI-powered tools to improve content production efficiency, personalization, and scalability.
• Coordinate cross-functional teams and stakeholders to ensure campaigns are delivered on time, within scope, and aligned with brand objectives.
• Monitor and optimize key marketing KPIs, including brand awareness, engagement, lead generation, conversion, and student enrollment performance.
• Analyze campaign performance, customer behavior, and marketing data to improve ROI and support business growth.
• Stay informed about market trends, customer insights, and competitor activities to strengthen brand positioning and enhance marketing effectiveness

• Minimum Education Requirement:
• Bachelor’s degree in marketing, Communications, Business, or a related field.
• A master’s degree or professional certifications (e.g. CIM, Digital Marketing Institute) is an advantage.
• Formal training in brand strategy, content marketing, or digital media is a strong plus
• Bilingual fluency in Vietnamese and English, with outstanding communication and storytelling skills in both languages
• Minimum Relevant Experience:
• Minimum 7 years of progressive experience in brand marketing, content strategy, or integrated marketing roles, preferably within consumer-facing industries (education or lifestyle sectors are ideal).
• Experience working cross-functionally with internal stakeholders such as creative, content, and digital teams to drive alignment and deliver marketing initiatives. The ability to lead through influence in a matrix or shared-services environment is highly valued.
• Proven track record in designing and delivering multi-channel campaigns across digital and offline platforms, with measurable business impact.
• Strong understanding of the Vietnamese digital landscape and cultural dynamics influencing consumer engagement.
• Hands-on familiarity with marketing tools including:

- Content management and scheduling platforms (e.g., HubSpot, CoSchedule, Click-up, or else)

- Social media and short-form content platforms (TikTok, Meta, LinkedIn, YouTube)

- Web and campaign analytics tools (Google Analytics, Meta Insights)

- AI tools for content ideation, generation, or personalization.

• Required Competencies:
• Strategic and structured thinker, able to translate business needs into actionable brand initiatives.
• Creative mindset with high attention to content quality, visual storytelling, and audience resonance.
• Commercially savvy, with a performance-oriented approach and strong grasp of ROI principles.
• Strong interpersonal skills with the ability to influence and align stakeholders across functions.
• Agile, resourceful, and eager to experiment with new tools, formats, and technologies.
• Passionate about education and committed to contributing to meaningful learner outcomes.