Brand Marketing Assistant Manager - Luxury Retail/Fashion/Cosmetic

As an Assistant Brand Marketing Manager, you will support the development and execution of brand marketing strategies to drive brand awareness, customer engagement, and sales performance. The role works closely with the Brand Marketing Manager and cross-functional teams while gradually taking ownership of assigned marketing initiatives and business verticals (Pre-Loved, Menswear, T3), building capabilities to step into a Brand Marketing Manager role in the future.

• Brand Strategy support: Support development of brand marketing strategies aligned with business objectives and contribute to market insights and growth opportunities.
• Integrated marketing campaign: Support planning and execution of integrated campaigns across digital, social media, retail, events and partnerships.
• Lead and execute marketing initiatives for assigned business areas including Pre-Loved ecosystem, Menswear brands and T3 travel retail, ensuring strong brand visibility, customer engagement and sales contribution.
• Collaborate with CRM, Retail and Partnerships teams to drive customer acquisition, engagement and brand activation initiatives.
• Conduct market research, monitor marketing budgets and track campaign performance to provide insights for marketing optimization
• Coordinate with Retail, VM, Merchandising and centralized marketing teams to ensure consistent brand execution across all touchpoints
• Monitor budget utilization and track campaign performance.
• Analyze results and recommend optimization actions.
• Others: follow other requests and assignments from Line Manager based on business needs

1. Qualification:

• Bachelor’s degree in Marketing, Business Administration, or related fields.

2. Knowledge:

• Understanding luxury fashion industry and customer behavior.
• Interest in sustainable / circular economy model is a plus (for Pre-Loved).

3. Experience:

• 3–5 years of experience in brand marketing, retail marketing, or fashion/luxury industry preferred.
• Experience in campaign execution and cross-functional coordination.

4. Skills/Competencies:

• Strong strategic thinking and analytical skills
• Good project management and execution capabilities
• Strong communication and cross-functional collaboration
• Fluent in spoken and written English
• Creative mindset with strong brand sensitivity
• Ability to work in a fast-paced environment