BRAND MARKETING EXECUTIVE

• Collaborate with the Line Manager to develop effective branding and marketing plans for all brands to boost brand awareness and drive traffic to retail locations.

• Develop and manage digital advertising initiatives across online channels.

• Be responsible for brand images and videos across all communication channels.

• Seek sponsorships for marketing campaigns to build brand awareness.

• Coordinate with Trade Marketing to organize in-store promotions and activations.

• Collaborate with shopping malls to improve brand visibility.

• Propose influencers aligned with brand values to promote brand awareness.

Reporting

• Summarize and evaluate marketing plan reports.

• Perform other tasks as required and assigned by the Line Manager.

Functional knowledge & experience:

• Minimum 2 – 4 years of experience in Marketing preferably with Retail or Fashion background.
• Experience in executing marketing/ brand communication plans
• Ability to complete tasks within critical deadlines.
• Problem-solving skills.
• Able to work independently, self-motivated, detail-minded, positive, supportive, flexible, and adaptive.
• Basic proficiency in design & editing software (Canva, Capcut, Photoshop)