Brand Marketing Specialist

Planning

• Prepare the deployment master plan for all activities with the Brand Manager (BM).
• Plan content across all brand social channels and media.
• Prepare checklists and timelines for offline activations and engagement activities.
• Prepare the calendar for brand activities.
• Prepare brand briefs for internal Marketing teams, including Design, Creative, Digital, and PNS.

Deployment

• Prepare content for all brand social media posts and marketing materials.
• Work with media partners, including magazines, KOLs/KOCs, and online communities across multiple platforms.
• Produce brand social media videos.
• Execute offline activities according to the approved checklist and timeline, working closely with other departments.
• Coordinate with Procurement and suppliers for production and service requirements.
• Follow tasks delegated by the Brand Manager.
• Collaborate with brand stakeholders to execute offline activations and engagement activities.
• Prepare payment and service-related documents in coordination with the Operations team.

• Positive team player with the ability to collaborate across different levels of the organization.
• At least 3 years of experience in Marketing, Events, Agency, Team Building, or related fields.
• Bachelor's degree or College diploma in a related field. Background in Hospitality, Retail, Fashion, or Trade is an advantage.
• Willing to travel and work evenings, weekends, and public holidays when required.
• Excellent time management, organizational, and prioritization skills.
• Ability to create and follow detailed checklists.
• Strong research skills with the ability to generate and propose new ideas.
• Good presentation and communication skills.
• Proficiency in Vietnamese; English proficiency is an advantage.