Business Unit Director (Field Force)

Why Join CREASIA?

• Competitive and transparent salary and bonus structure, along with full allowances in accordance with company policy (lunch, phone, 13th-month salary, etc.)
• 100% salary during probation, with annual salary review

• Be part of a visionary company striving to be the leading service provider, delivering excellence through innovation, integrity, and compassionate leadership, while fostering employee happiness and enriching lives for all

• Work in a value-driven environment emphasizing integrity, compassion, and innovation.

• Opportunities for career growth and professional development.

• Impactful Work: Contribute to projects and initiatives that drive meaningful change for our clients and communities.

Job Description

1. Client Relationship Management

• Serve as the strategic partner and advisor to key clients in FMCG, retail, CE, etc… sectors.
• Lead client communications, business reviews, and performance analysis.
• Build long-term relationships to ensure retention, satisfaction, and growth.

2. Strategy & Business Development

• Identify opportunities to grow existing accounts and develop new business within sales & merchandising services.
• Collaborate with internal teams to craft tailored field force and merchandising solutions.
• Lead proposals, pricing strategies, and contract negotiations.

3. Project & Operations Oversight

• Supervise nationwide implementation of sales, merchandising, promoter, and field force programs.
• Ensure operational excellence in execution, compliance, and reporting.
• Monitor KPIs, SLAs, and budget adherence.

4. Team Leadership & Development

• Lead and develop a team of Account Managers, Supervisors, and Field Operations staff.
• Provide coaching, feedback, and performance evaluations.
• Foster a high-performance and client-focused culture.

5. Data & Performance Analytics

• Use sales data, merchandising audits, and market insights to optimize program performance.
• Deliver strategic recommendations to improve sales outcomes and merchandising standards.
• Present post-activity analysis and reporting to clients and stakeholders.

Education & Experience

• Bachelor’s degree in business, Marketing, Economics, or related field.
• 7+ years of experience in account management, sales operations, or field marketing in FMCG or related sectors.
• Strong background in field force, retail execution, or merchandising solutions.

Skills & Competencies

• Proven ability to lead cross-functional teams and drive strategic client partnerships.
• Deep understanding of field operations, trade marketing, and merchandising effectiveness.
• Strong business acumen and financial management skills.
• Excellent communication, presentation both English and Vietnamese, and negotiation skills.
• Proficient in Excel, PowerPoint, and field execution platforms/tools.

Key Performance Indicators (KPIs)

• Revenue Growth: Achieve a xx% increase in revenue year-over-year.
• Profit Margin: Maintain or exceed xx % profitability.
• Client Retention: NPS Achieve a client retention rate of xx %.
• New acquisition: approach and bidding new client
• Team Engagement: Maintain team satisfaction scores above xx %
• Project Delivery: Ensure xx% of projects are delivered on time and within budget.