Channel Strategy Specialist - MT Channel

▶ Market information management

Market Trends Analysis (Nielsen): Analyzing market trends, consumer preferences, and competitor activities within the modern trade channel

▶ Sales performance management

Sales Performance Evaluation: Assessing the performance of products within the modern trade channel, identifying areas of growth, products of growth and recommending strategies for improvement.

Weekly and Monthly Closing Sales Performance

▶ Channel Strategy planning & evaluation

Channel Strategy planning: Basing on market trends and company strategies, proposing appropriate products, programs, and market access activities by year, quarter, and month to achieve sales plans for modern trade channel.

Building strategy for new product launching and current products to increase market share

Channel Strategy Following: Cooperating with relevant departments: KAM, Marketing, trade marketing to ensure execution following strategy and planning

Channel Strategy Evaluation: Analyzing the impact of pricing strategies and promotional activities on sales within the modern trade channel. Recommending pricing adjustments and promotional tactics based on data insights and market trend. Evaluating strategy effectiveness about sales and cost and suggesting key learning.

▶ Other tasks as directed by superiors

• Bachelor’s Degree in Business Administration/Marketing or related major.

• Business Acumen: Understanding of FMCG industry trends, market dynamics, modern trade channel and sales strategies.

• Analytical and technical Skills: Proficiency in analysis by Excel or Power Pivot (beneficial). Reporting Skills with Power point.

• Interpersonal Skills

• Data analysis and planning

• Problem-Solving Skills