Cocoxim Social Commerce Manager

1. Social Media

Strategy & Planning:

• Develop and execute platform-specific strategies for Instagram, TikTok, and Facebook across markets
• Set clear goals for growth, engagement, and conversion, aligned with brand and business objectives
• Own the content calendar and posting schedule

Content Creation & Management

• Work with in-house and external creators to develop highly engaging, on-brand content (video, photo, memes, reels, etc.)
• Write captions, suggest trending audio, and keep content fresh and platform-relevant
• Oversee asset creation, curation, and approval processes.

Community Building

• Engage with followers, respond to comments and DMs, and spark conversation.
• Identify and build relationships with brand advocates, creators, and micro-influencers.
• Manage giveaways, live streams, and social activations

Insights & Optimization

• Track performance using platform analytics and third-party tools
• Analyze data to optimize posting times, content types, and ad boosts.
• Stay updated on trends, algorithm changes, and competitor activity

2. Cocoxim Public Relations

• Create engaging press releases, media pitches, speeches, and thought leadership articles that reflect the company’s vision and values
• Manage crisis communications and safeguard the Cocoxim brand during sensitive situations
• Drive media exposure and secure high-impact coverage of Cocoxim brand in top-tier local and international publications

• Master’s degree in Marketing, Communications, Public Relations, or a related field
• Minimum 8 years of experience in corporate marketing, PR, or communications. 
• Exceptional writing, storytelling, and content creation skills. 
• Ability to manage multiple projects and work under tight deadlines.
• Experience with digital marketing, branding, and event management. 
• Crisis management experience is a plus 
• Strong media network and experience in managing press relations. 
• Deep understanding of Instagram, TikTok, and Facebook (algorithms, formats, trends).
• Strong creative eye – you know what looks good, what’s trending, and what performs. 
• Excellent writing and storytelling skills
• Comfort with tools like Canva, CapCut, Adobe, Meta Business Suite, etc.
• Bonus: Experience with paid social, influencer marketing, or user-generated content. 
• Fluent in Chinese speaking and written will be an added advantage
• Refer “Betrimex Leadership competency framework” described below