Commercial Leader

1. Position Objective

The Commercial Leader is responsible for driving commercial growth by collaborating with brand teams to deploy products, organizing sales execution on existing platform channels, expanding new product categories, and implementing integrated sales, payment, and commercial solutions to increase revenue and transaction volume across the e-wallet ecosystem.

2. Key Responsibilities

2.1. Brand Collaboration & Product Deployment

• Work closely with Brand Teams to receive product information, commercial proposals, and sales plans.
• Organize and execute the onboarding and deployment of branded products on existing platform channels (in-app, merchant network, partner channels).
• Ensure product readiness including pricing setup, promotional mechanics, commercial terms, and sales availability.

2.2. Sales Execution on Existing Channels

• Drive sales performance of branded products through the platform’s existing channels.
• Coordinate with Product and Marketing teams to implement sales campaigns, payment promotions, and demand generation programs.
• Monitor sales performance by brand and campaign, and propose optimization actions.

2.3. Category Expansion & New Vertical Development

• Research, propose, and execute expansion into non-FMCG categories such as home appliances, consumer electronics, and lifestyle products.
• Develop go-to-market approaches, sales models, and commercial policies tailored to each category.
• Build and manage partnerships with suppliers and category partners in new verticals.

2.4. Integrated Sales, Payment & Commercial Solutions

• Collaborate with Product, Finance, and Operations teams to deploy integrated solutions covering sales, payment, promotions, and commercial terms.
• Propose and implement suitable payment methods (e-wallet, QR payment, payment incentives, installment options if applicable) to improve conversion and revenue.
• Ensure commercial solutions align with operational capability and compliance requirements.

2.5. Performance Tracking & Optimization

• Track business performance including revenue, GMV, transaction volume, and campaign effectiveness.

Prepare regular reports and provide data-driven recommendations to optimize commercial models, sales execution, and payment solutions.

Experience

• 3–5 years of experience in commercial, business development, partnership, or sales roles.
• Prior experience in fintech, e-wallets, FMCG, retail, e-commerce, or technology platforms is highly preferred.

Skills & Knowledge

• Solid understanding of platform-based business models and FMCG value chains.
• Strong coordination and stakeholder management skills, especially with brand partners and internal teams.
• Hands-on commercial mindset with strong execution capability.
• Ability to analyze basic business and sales performance data.

Other Requirements

• Proactive, results-oriented, and able to work under pressure.
• Good communication skills in Vietnamese; English communication proficiency is required.

4. Performance Indicators (Reference KPIs)

• Revenue and GMV growth
• Number of active brands, partners, and merchants
• Transaction growth through the e-wallet
• Effectiveness of sales and payment promotion programs

BENEFITS

       • Negotiable Salary + Lunch allowance

       • Dynamic working environment, professional

       • 13th- month salary, salary review, Tet gifts, birthdays, March 8, October 20, ...

       • Full insurance regime according to regulations such as social insurance,

unemployment insurance, and health insurance

       • Travel, team building activities, year-end party, ...