Commercial & Marketing Manager

1. Commercial Management

Analyze sell-in/sell-out, productivity, and market share.

Monthly Purchase Forecast based on sell-out trends

Sales analysis follow by Retail 

Sales Analysis across channels and categories.

Monthly Sales Reports.

Monitor Counter Stock Overview.

Yearly Business plan & Presentation

Ensure all teams understand brand expectations and commercial priorities.

2. Marketing Management

Manage Advertising & Promotion (A&P) planning, execution, reporting, and reconciliation.

Conduct Beauty Research for market insights.

Consolidate and maintain Annual Brand Calendar (Launch Schedule planning & tracking)

Control marketing activites for counters

Collaborate with marketing teams to localize brand campaigns.

Ensure marketing calendars, launches, and promotions follow brand direction.Oversee marketing activities, KOL/KOC, POSM, and in-store promotions.

Evaluate marketing campaign effectiveness

3. Cross-functional Collaboration

Coordinate with Finance & Accounting for marketing budget tracking.

Partner with Logistic, Supply Chain & Retail Operations.

Align with internal departments and brand principals.

Bachelor’s degree in Marketing, Business Administration, or related.

Minimum 5 years of experience, with 2–3 years in management.

Experience in beauty, cosmetics, FMCG, or Retail preferred.

Strong analytical and communication skills.

Strong at English communication