Define I&O (Issue & Opportunities) to propose Jobs to be done for brands and category onwers.
Develop and implement market research initiatives (category, consumers, competitors, customers, influencers).
Monitor brand equity & build up insights for brand communication
Define unmet needs and explore consumer insights through both quantitative and qualitative research.
Describe products features & eAectively communicate with stakeholders, define suitable solutions/ identify technology, model needed... to develop a total oAer to satisfy consumer's needs
Coach team and develop team members.
Yêu Cầu Công Việc
At least 3 years of experience as same position in a market research industry.
Good communication, strong analytical and problem-solving skills.
Ability to present persuasive arguments to colleagues.
Entrepreneurial spirit, aiming for business efficiency.