Consumer Market Knowledge Manager

Job Summary

The CMI Manager is responsible for:

(1) Identify consumer’s unmet needs and potential segment for brands to enter and win in that segment;

(2) Propose actions for market fightings based on brand status & competitive landscape;

(3) Define and describe new products development to serve new unmet needs via

consumer exploration;

Job Responsibilities

- Define I&O (Issue & Opportunities) to propose Jobs to be done for brands and category onwers.

- Develop and implement market research initiatives (category, consumers, competitors, customers, influencers).

- Monitor brand equity & build up insights for brand communication

- Define unmet needs and explore consumer insights through both quantitative and qualitative research.

- Describe products features & eAectively communicate with stakeholders, define suitable solutions/ identify technology, model needed... to develop a total oAer to satisfy consumer's needs

- Coach team and develop team members.

- Bachelor’s degree in business administration / marketing or related major.

- At least 3 - 5 years’ working experience in research, FMCG is a must.

- Advanced research skills (Qualitative research is preferred).

- Good sense of business and passionate to contribute to business result.

- Leadership skills and Strong stakeholder management skills, able to lead and drive actions.

- Good at relationship building, able to talk in the same language with consumers.

- Good at listening, Empathetic and curious to find deep insights.

- Capable of analyzing big amount of data and creating a strategic suggestion to the business.

- Intermediate Marketing knowledge is a plus.

- Good analytical, effective communication, collaboration & problem-solving skills.

- English proficiency in both speaking and writing skills

- Good at Microsoft Word, Excel, Outlook, and PowerPoint.