Consumer Technical Insights (CTI) Manager

Lead market & consumer understanding for the Category, apply advanced quantitative & qualitative research methods and techniques to explore and identify unmet needs to serve the process of finding and developing new ideas.
Manage and implement research projects according to R&D innovation process contributing to achieving outstanding product development in the market.

1. Consumer Engagement, Research & Technical Insights

• Recruit & manage Consumers-in-Love (CiL) database for real-time consumer feedback.
• Conduct in-field research & product testing sessions to capture sensory, technical, and consumer insights.
• Identify consumer and technical trends, unlocking insights that drive Masan R&D programs.
• Benchmark product performance vs. competition and identify improvement opportunities.
• Design and lead Technical Habits & Attitude (H&A) studies to translate findings into actionable technical product opportunities.

2. Innovation Project & Product Development

• Work with R&D and manufacturing to optimize product formulations and packaging.
• Design, coordinate, and execute Consumer Technical Insight (CTI) work within product development, including technical test plans, cost evaluation, and timing management.
• Ensure alignment of sensory, functionality, and packaging with consumer and business expectations."

3. Market & Competitive Analysis

• Identify trends, white spaces & technology impact for new product and packaging opportunities.
• Conduct competitive benchmarking & market research to guide portfolio management.
• Collaborate with Brand to define target audiences and refine positioning strategies.

• Bachelors in Food Technology or Other relevant fields
• English in R&D Field
• Data Analytics
• Presentation & Communication
• Developing & Maintaining Scientific Knowledge
• Discover Consumer Technical Insights
• Knowledge of utilizing statistical data analysis