Creative Leader

1. Creative Strategy and Brand Direction

• Translate brand strategies, product priorities, and marketing objectives into clear creative concepts and visual directions.
• Develop campaign ideas, key visuals, storytelling approaches, and creative toolkits for international markets.
• Define the appropriate mood, tone, and visual language for each campaign, product line, and communication channel.
• Ensure all creative outputs strengthen Karofi’s brand positioning and clearly communicate product value.

2. Team Leadership and Creative Quality

• Lead and manage the in-house creative team, including 2D/3D Designers, Video Editors, and Visual Content Specialists.
• Allocate projects, set priorities, and provide clear direction and feedback throughout the creative process.
• Review and approve creative materials to ensure quality, accuracy, brand consistency, and market relevance.
• Coach and develop team capabilities in creative thinking, execution, presentation, and commercial awareness.

3. Integrated Creative Execution

• Oversee the development of creative materials across digital, social media, video, e-commerce, retail, events, and corporate communication.
• Lead creative execution for campaigns, product launches, brochures, catalogs, presentations, POSM, signage, displays, and showroom concepts.
• Work closely with Marketing, Sales, Digital, Product, and Local Market teams to ensure creative solutions support business needs.
• Adapt creative concepts across markets and channels while maintaining a consistent brand identity.

4. Workflow, Tools, and Creative Innovation

• Build and improve creative workflows, including briefing, prioritization, production, feedback, approval, and asset delivery.
• Manage multiple projects, timelines, internal resources, and external creative partners when required.
• Monitor market, consumer, design, and competitor trends to identify opportunities for creative improvement.
• Apply AI and other creative technologies to improve ideation, content development, adaptation, and production efficiency.
• Proactively recommend new tools, formats, and working methods that improve creative quality and team productivity.

• Bachelor’s degree in Marketing, Branding, Graphic Design, Visual Communication, or related fields.
• Minimum 5 years of experience in creative, branding, or marketing, including at least 2 years in a leadership role.
• Background in either consumer brand management and 360° campaigns or creative strategy and integrated campaigns at an agency.
• Proficient in Adobe Creative Suite; experience with Figma, video, or 3D tools is an advantage.
• Practical use of AI tools is highly preferred; proficiency in Canva and PowerPoint is a plus.
• Fluent English and a strong portfolio demonstrating both strategic thinking and creative execution.