Digital Acquisition & Transformation Manager

1. Position Information

• Reports to: Unit Head of Digital Marketing & Transformation
• Direct Reports: 02 Senior Acquisition Executives

2. Job Purpose

• The Digital Acquisition & Transformation Manager is responsible for leading digital acquisition strategy while driving transformation initiatives across data infrastructure, tracking governance, automation, and AI-based optimization.
• This role ensures scalable, measurable, and technology-enabled growth aligned with profitability targets, cost-of-risk control, and long-term customer value in consumer finance.

3. Key Responsibilities

• Lead and coach 2 Senior Acquisition Executives; embed a strong data-driven and automation mindset within the team.
• Design and own full-funnel digital acquisition architecture from click to disbursement with measurable attribution.
• Drive digital transformation initiatives including MMP governance, server-side tracking, event taxonomy standardization, and data pipeline alignment.
• Oversee AI-based campaign automation (Meta Advantage+, Google PMax, Smart Bidding) and ensure high-quality conversion signals.
• Build scalable acquisition framework integrating product offers, promotions, risk segmentation, and pricing logic.
• Collaborate with Product, Risk, Data, and Technology teams to improve approval rate and reduce drop-off via digital process optimization.
• Define advanced attribution models (LTV-based, cohort analysis, payback modeling).
• Establish dashboard governance and ensure transparency between marketing data and internal financial reporting.
• Continuously evaluate fintech, BNPL, and consumer finance market trends to identify transformation-led growth opportunities.
  

• 7+ years in Digital Acquisition / Performance Marketing with exposure to digital transformation initiatives.
• Hands-on experience with MMP platforms, advanced tracking (SDK, server-side, API integration), and attribution modeling.
• Strong understanding of AI automation, bidding algorithms, and signal optimization.
• Deep knowledge of consumer finance economics (CAC, LTV, cost of risk, payback period).
• Experience designing scalable digital acquisition frameworks and governance structures.
• Proven leadership experience managing high-performance digital teams.
• Strong analytical, strategic thinking, and cross-functional collaboration capability.

Key KPIs

• CAC efficiency
• LTV/CAC ratio
• Payback period
• Approval rate improvement
• AI optimization impact
• Data accuracy rate