Digital Business Controller

Act as strategic finance business partner for Omni Channels business, covering Online, App, E-commerce, and Marketplace models. Drive financial planning, forecasting, and performance management across multi-channel P&Ls. Enable profitable Omni growth by improving revenue quality, margin structure, cost efficiency, and cash discipline. Support decision-making for digital investments, platform economics, and new Omni initiatives.

• Act as Business Partner to Omni leadership by providing actionable financial insights on revenue models, pricing, promotions, commissions, logistics costs, and customer acquisition economics
• Lead annual budgeting and rolling forecasts for Omni Channels; prepare monthly Performance Reviews (Actual vs Budget / Forecast) with deep variance analysis
• Build and manage Omni P&L views: by channel, customer segment, fulfillment model, and key initiatives
• Provide financial decision support for Omni initiatives including App features, Marketplace onboarding, digital marketing spend, last-mile models, and loyalty mechanics
• Partner with channel owners to define financial KPIs (GMV, contribution margin, CAC, LTV, fulfillment cost, take rate) and drive corrective action plans
• Conduct feasibility studies and ROI analysis for new Omni projects (platform enhancements, new services, partnerships, automation)
• Monitor and control CAPEX and OPEX related to Omni Channels, ensuring alignment with approved business cases
• Drive cost efficiency initiatives, especially in logistics, tech spend, marketing ROI, and platform operations
• Implement and strengthen financial policies, internal controls, and governance tailored to Omni and digital operations
• Support monthly closing in collaboration with centralized accounting (FAST), ensuring accuracy of Omni financials

• Education :Bachelor’s degree in Accounting, Finance, or related fields
• Minimum 5+ years in Finance, Business Controlling, Consulting, or similar
• Experience in Retail, FMCG, E-commerce, or Omni Channels is strongly preferred
• Exposure to digital business models, platforms, or marketplaces is a plus
• Language: Strong written and verbal English communication skills
• Office & System Skills: Advanced Excel, PowerPoint, ERP/SAP; experience with BI tools is an advantage
• Attitude: Proactive, resilient, and comfortable operating in a fast-changing Omni business environment