Digital Influencer Marketing (Intern)

Position Overview

The Influencer Marketing Intern will support the execution of influencer marketing campaigns to strengthen PPP’s brand authority, social proof, and consultation bookings. The role focuses on identifying relevant beauty creators, coordinating influencer collaborations, assisting with campaign execution, and tracking campaign performance.

This position offers hands-on experience in influencer marketing, social media strategy, and performance-driven digital marketing within the aesthetics and beauty industry.

The Influencer Marketing Intern is a "Talent Scout" and "Content Orchestrator." Your goal is to humanize the PPP brand by partnering with KOLs/KOCs who can translate our clinical excellence into relatable, viral, and trusted social stories.

General Responsibilities:

• Influencer Scouting: Identify and recruit beauty, skincare, and luxury lifestyle creators who align with the "Clean, Clinical, Luxurious" brand pillars.
• Campaign Management: Coordinate structured collaborations focusing on the "Treatment Journey" (Consultation → Procedure → Real Results).
• Creative Briefing: Guide influencers to highlight key USPs (LLCS technology, non-invasive safety) while maintaining their authentic voice.
• Asset Management: Ensure all influencer content is collected and formatted for repurposing in PPP’s organic social feeds and paid ad accounts.
• Performance Audit: Monitor "Thumb-Stop" rates and engagement metrics to identify which creators truly resonate with our 28–55 affluent demographic.

Key Responsibilities Influencer Research & Identification

• Identify and evaluate relevant beauty, skincare, lifestyle, and wellness influencers aligned with PPP’s premium brand positioning.
• Build and maintain an organized influencer database including contact details, audience demographics, engagement metrics, and platform channels.
• Monitor competitor influencer collaborations and industry trends.

Influencer Outreach & Collaboration

• Assist in outreach and communication with KOLs and KOCs.
• Support onboarding of influencers for collaboration campaigns.
• Coordinate campaign deliverables and posting schedules.

Campaign Execution

• Assist in planning and executing influencer collaboration campaigns such as:
  • Treatment experience visits
  • Before-and-after treatment documentation
  • Doctor consultation credibility content
• Coordinate scheduling between influencers, clinic operations, and the creative team.

Content Production Coordination

• Support the production of authentic treatment journey content including:
  • Skin consultation
  • Treatment procedures
  • Recovery process and final results
• Ensure influencer content aligns with PPP’s premium brand standards.

Performance Tracking

• Track campaign performance metrics including reach, impressions, engagement, and leads generated.
• Assist in preparing weekly influencer performance reports.

Key Performance Indicators (KPIs)

• Number of influencers identified and recruited
• Number of influencer collaborations executed
• Volume of influencer content assets created
• Social media engagement generated
• Number of qualified consultation leads generated

Quarterly Excellence Kicker (KPI):

• Secure 10–15 high-quality UGC video assets per quarter.

• Maintain an average Influencer Engagement Rate of >5%.

Qualifications

• Final-year student or recent graduate in Marketing, Communications, Business, or related fields.
• Strong interest in social media, influencer marketing, and digital marketing.
• Familiarity with Instagram, TikTok, and social media trends.
• Strong communication and organizational skills.
• Ability to coordinate multiple projects and meet deadlines.