DIGITAL MARCOM COORDINATOR

The Digital Marcom Coordinator supports the planning and execution of ASIF’s digital communications and marketing activities, contributing to brand visibility, project storytelling, and fundraising and partnership objectives through consistent, high-quality digital content and campaigns. 

• Key Outcomes of the Role 

• Increased brand visibility and recognition through effective digital communications. 

• Stronger stakeholder engagement driven by project-based and campaign-led digital content. 

• Well-managed digital channels aligned with ASIF’s brand guidelines and INGO communication standards. 

• Key Accountabilities 

1. Digital Content & Channels 

• Coordinate and publish content across ASIF’s digital platforms (website, social media, email newsletters, etc.). 

• Support the production of digital content (articles, visuals, short videos) linked to projects and campaigns. 

• Maintain content calendars and ensure timely, accurate, and on-brand delivery. 

2. Digital Campaigns & Fundraising Support 

• Support the rollout of digital communication campaigns linked to projects and fundraising initiatives. 

• Assist in preparing digital content for pitch decks, landing pages, and email campaigns. 

• Monitor basic digital performance metrics (reach, engagement) and suggest improvements. 

3. Internal Coordination & External Support 

• Work closely with Program teams to translate project results into engaging digital stories. 

• Coordinate with partners, agencies, or freelancers (if applicable) ) to deliver digital outputs. 

• Support communications-related events and outreach activities as assigned. 

4. Reporting & Compliance 

• Prepare regular updates and reports on digital communication performance. 

• Ensure compliance with brand guidelines, donor visibility requirements, and INGO communication standards. 

Education & Qualifications 

• Bachelor or Master’s degree in Communications, Marketing, Public Relations or related fields. 

• At least 3 years of professional experience in digital marketing or digital communications; experience in NGO/INGO environments is an advantage.. 

• Strong content writing skills and experience managing social media and/or websites. 

• Basic understanding of digital analytics and performance tracking. 

• Fluent in both Vietnamese and English. 

• Proactive, detail-oriented, and motivated by mission-driven work.

Key Competencies 

• Digital mindset and content coordination 

• Project-based storytelling and social impact communication 

• Cross-functional collaboration 

• Time management and attention to detail 

• Continuous learning and improvement 

Essential Attitude 

• Strategic, innovative, and outcomes-driven, with clear accountability for brand, partnerships, and fundraising results. 

• A trusted and forward-thinking external leader, confident in engaging corporates, donors, and senior stakeholders. 

• Mission-led and resilient, able to balance innovation, social impact, and long-term sustainability.