Digital Marketing Executive

Role Description

This is a full-time, on-site role for a Digital Marketing Executive based in Ho Chi Minh City, Vietnam. The Digital Marketing Executive will be responsible for designing and implementing marketing campaigns, managing and analyzing social media activities, creating engaging web content, and using analytic tools to enhance the company’s online and digital presence. The role includes collaborating with internal teams to support brand development and drive customer engagement.

Franchise Lead Generation

• Plan and execute digital campaigns to generate franchise leads (Facebook Ads, Google Ads, TikTok Ads…)
• Optimize lead forms, landing pages, and funnel performance
• Work closely with Sales/Franchise team to improve lead quality and conversion rate

• Build brand credibility to attract potential franchise partners
• Develop content showcasing business model, success stories, store performance
• Manage website and franchise information pages

• Monitor campaign KPIs: CPL, Cost per Qualified Lead, Conversion Rate
• Optimize ads targeting and messaging
• A/B testing for landing pages and creatives

• Coordinate production of franchise marketing materials (brochure, video, deck…)
• Manage social media channels related to franchise recruitment
• Support franchise events, seminars, and roadshows

• Weekly/monthly lead performance reports
• Funnel analysis and recommendations for improvement
• Track ROI of franchise campaigns

• Number of franchise leads generated
• Cost per lead (CPL)
• Qualified lead rate
• Franchise contract conversion rate
• Campaign ROI

• Bachelor’s degree in Marketing, Business, or related field
• 2+ years in Performance/Digital Marketing
• Experience in lead generation campaigns (franchise, retail preferred)
• Strong analytical mindset
• Understanding of sales funnel & CRM is a plus
• Retail or F&B chain experience is an advantage