Digital Marketing Executive

1. Digital Direction & Campaign Guidance

• Translate business and marketing objectives into clear digital direction and priorities.

• Provide guidance on how content, visuals, messaging, and channels should be adapted for digital effectiveness.

• Ensure marketing activities are aligned with digital platform behavior, customer journey, and campaign objectives.

2. Performance Monitoring & Optimization

• Monitor and evaluate performance across digital channels (social, website, e-commerce, etc.).

• Analyze data to assess content effectiveness, creative performance, and channel efficiency.

• Identify performance gaps and recommend actionable improvements.

• Focus on answering: What is working? What is not? What should be optimized?

3. Content & Creative Optimization (Digital-driven)

• Provide recommendations to enhance content direction, visuals/creative assets, messaging, and SEO alignment.

• Collaborate with Marketing and Design teams to ensure outputs are optimized for performance, not just branding.

4. Cross-functional Advisory & Alignment

• Act as a bridge between Digital and other functions (Brand, Trade, Sales, E-commerce).

• Provide insights and recommendations to improve campaign effectiveness, sell-out performance, and customer engagement.

• Drive alignment across teams based on digital performance insights.

5. Digital Execution Support (Secondary Scope)

• Provide light support for execution when required (e.g., content posting, basic campaign setup, platform coordination).

• Ensure campaigns are properly launched, tracked, and measured. (Execution is supportive, not the main focus)

6. Process Improvement

• Optimize workflows between Digital and other marketing functions.

• Develop and maintain tracking frameworks and reporting templates.

• Recommend process improvements to enhance efficiency and effectiveness.

• Bachelor’s degree in Marketing, Business, or related fields.

• Minimum 3 years of experience in Digital Marketing, Campaign Management, or Agency Account roles.

• Strong understanding of digital platforms, content performance, and user behavior.

• Proven ability to analyze performance data and translate insights into actionable recommendations.

• Strong stakeholder management and cross-functional coordination skills.

• Proactive, analytical, and business-oriented mindset.

• Agency (Account) background is a strong advantage.