Digital Marketing Specialist (Google Ads & Analytics)

1. Planning & Executing Google Ads (3 Brands)
Build, manage, and optimize Google Ads campaigns for 3 brands in line with company strategy.
Monitor budgets and key performance metrics (CPC, CPA, ROAS, CTR) to ensure cost efficiency.
Collaborate with content/design teams to develop appropriate messaging and landing pages.
2. Campaign Optimization
Conduct A/B testing (ad copy, landing pages, audience, bidding strategy, etc.).
Optimize keywords, campaign structure, and bidding strategies.
Improve conversion performance and reduce advertising costs.
3. Tracking & Data Analysis (GA4 & GTM)
Set up and manage Google Analytics 4 (GA4): events, conversions, and funnels.
Use Google Tag Manager (GTM) to implement accurate tracking.
Monitor user behavior and analyze conversion journeys.
4. Reporting & Optimization
Prepare weekly/monthly campaign performance reports.
Analyze data from Google Ads and GA4.
Propose optimization strategies based on data insights.

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–4 years of experience in running Google Ads.
• Proficient in:
• Google Ads
• GA4 (Google Analytics 4)
• Google Tag Manager (GTM)
• Experience managing multiple campaigns/brands simultaneously (experience with multiple brands is a plus).
• Strong understanding of SEM, keyword research, conversion tracking, and funnel optimization.
• Experience in A/B testing and performance optimization.
• Strong analytical and reporting skills.
• English proficiency: Intermediate to advanced (able to read reports and communicate at work).
• Preferred:
• Experience supporting US and Vietnam markets.
• Experience in furniture and clinic/beauty industries.
• Google Ads / GA4 certifications are a plus.
• Commission terms and specific incentive percentages will be discussed during the interview.

Why you will love working here
- Salary: 23 – 28 million VND (gross) (negotiable based on experience and capability)
- Probation: up to 2 months – 85% salary
- Annual bonus, company trip
- Lunch allowance
- Young, supportive working environment
- Working Hours: Monday – Friday: 9:00 AM – 5:30 PM, Saturday: 9:00 AM – 12:00 PM