Digital Marketing Specialist

The ideal candidate will be responsible for driving online traffic, and improving conversion rates through digital marketing channels such as SEO, PPC, social media, email marketing, and content marketing.

1. Plan, execute, and optimize paid campaigns across Google Ads, Facebook.

• Conduct A/B testing and performance analysis to improve ROI.
• Monitor ad spend and adjust strategies to maximize results within budget.

2. Design and execute email marketing campaigns, including newsletters, promotions, and automated sequences.

• Analyze email performance metrics and improve segmentation, personalization, and automation. •
• Manage customer databases and enhance retention strategies.

3. Track and analyze key performance indicators (KPIs) such as traffic, conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS). •

• Use Google Analytics, Facebook Business Manager, and other tools to generate insights and optimize campaigns.
• Provide regular reports with actionable recommendations to improve marketing performance.

• Bachelor's degree in Marketing, Communications, or a related field.
• At least 2 years of experience in Digital Marketing.
• Strong knowledge of digital marketing channels: Social Media Marketing, Content Marketing, Email Marketing, SEO, and SEM.
• Experience using social media management tools, Google Analytics, Google Search Console, and Google Ads.
• Experience with email marketing platforms such as Mailchimp or HubSpot.
• Basic knowledge of HTML, CSS, and Magento.
• Knowledge of the FMCG industry is a plus.