Digital Marketing Specialist

Job Responsibilities:

• Develop and execute Digital Marketing and Content strategies to enhance brand awareness, optimize advertising performance, and generate valuable customer insights to support business growth.….

Job description:

A. Strategic Content Planning

• Develop and manage content calendars for Social Media channels aligned with brand strategy and business objectives.
• Take ownership of brand visual identity and messaging across multiple platforms, including:

1. Social Media
2. Website
3. Amazon / E-commerce platforms

• Conduct research on user behavior, customer insights, and competitors to:

1. Propose relevant and creative content ideas
2. Optimize communication messages and content direction

• Lead Partnership & Collaboration activities:

1. Plan and execute co-branding or collaboration campaigns with partner brands
2. Coordinate content production to expand brand exposure and awareness

• Work closely with internal teams (Design, Performance, E-commerce, etc.) to ensure content is delivered consistently with the overall strategy.

B. Digital Marketing & Performance

• Plan, execute, and manage paid advertising campaigns across Social Media platforms (Facebook, Instagram, TikTok, etc.).
• Monitor, analyze, and evaluate campaign performance using key metrics such as ROI, CPA, CTR, and conversion rates.
• Provide data-driven recommendations to improve:
• Advertising content
• Communication messaging
• Customer insights and targeting strategies
• Align organic content and paid advertising efforts to maximize overall marketing effectiveness and revenue impact.
• Prepare periodic performance reports and propose optimization plans for future campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum of 3 years in a similar position. Priority will be given to candidates with experience in E-commerce and Retail.
• Understanding of U.S. culture.
• Ability to conduct market research, analyze competitors, and customer insights.
• Good English reading and writing skills.
• Proficient in basic video editing or graphic design software (e.g., CapCut, Canva) and skilled in using AI tools for work.

Skills:

• Strong strategic thinking with a solid understanding of branding and content planning.
• Hands-on experience in managing paid social advertising campaigns
• Proactive, creative, responsible, and capable of working both independently and collaboratively.
• Possesses skills in generating ideas, script editing, and creating content.
• Demonstrates writing skills

Personal Attributes:

• Proactive and professional, with strategic thinking and full ownership of results.

Bonus Points If You…

• Have worked with lifestyle or art brands.
• Understand how Amazon marketing, DTC, or influencer campaigns work.
• Are comfortable working in a startup-like environment where strategy and hands-on execution go hand in hand.

Salary and Bonuses

• Plus a 13th-month salary and an annual profit-sharing bonus.
• Annual performance reviews and salary adjustments twice a year.
• Monthly attendance bonus of 300,000-500,000 VND.
• Longevity bonuses.
• Working hours: Monday to Friday, 8:30 AM – 6:00 PM (with a 1.5-hour lunch break). Saturday mornings may be required, with the option to work remotely or at the office, depending on the workload.

Allowances

• Insurance coverage starting upon official employment.
• Laptop provided from the first day of work and free parking.
• 12 annual leave days.
• 01 WFH days/month.
• Annual health check-up valued at 1.5-2 million VND per employee.
• Annual leave and other holidays as per regulations.
• Annual team-building activities to enhance team spirit.
• Internal engagement activities: Friday events, Year-End Party, Mid-Autumn Festival, Women’s Day (Oct 20, Mar 8), Men’s Day (Apr 6), etc.

Capacity Development

• Orientation training and a “Buddy” to support you throughout the probation.
• Opportunities for personal and professional development through regular training activities focused on enhancing professional and soft skills.

Working Environment

• Focus on goal orientation, initiative, and responsibility in work.
• Promote kindness through harmonious and honest communication.
• Encourage kind words through listening, positive feedback, and constructive criticism.
• Foster kind actions by supporting teammates and expressing gratitude for the assistance of coworkers.

Founded in October 2020, Teecom is a leading company in the field of cross-border e-commerce, specializing in personalized gifts for the UK and EU markets.  

Core Values: 

• Focus on objectives. 

• Responsibility. 

• Proactivity. 

• Kindness.