Digital Performance Marketing Executive

Report to

Community Manager

Job Description

Performance Marketing (80%)

· Plan, launch, and optimize digital campaigns across Meta (FB/IG), Google, and LinkedIn, Email marketing

· Deliver against key KPIs such as CPL, ROAS, CAC, CTR, conversion rate, and community sign-ups.

· Manage an ad spend budget of ~70M VND/month with clear accountability for ROI.

· Build campaign structures, test creatives, and continuously improve targeting and bidding strategies.

· Set up and maintain tracking with Google Analytics, GTM, UTM parameters, and Looker Studio dashboards.

· Integrate campaign data with HubSpot CRM for lead tracking and reporting.

· Use SEMrush (or similar tools) to analyze keywords, track competitors, and improve search performance.

· Apply basic SEO best practices to support organic growth and enhance Google Ads Quality Score.

Marketing & Admin Support (20%)

· Assist with events and webinars (promotion, tracking sign-ups, reporting).

· Contribute to regular reporting, invoicing, and budget tracking.

· Collaborate with content and community teams to ensure alignment across channels.

· Other tasks assigned by Line Manager

Experience required

2.5+ years of proven experience in Digital Performance Marketing.

Competencies required

· Strong knowledge of Meta, Google, and LinkedIn Ads platforms.

· Hands-on experience with Google Analytics, GTM, UTM tracking, Looker Studio, and HubSpot.

· Familiarity with SEMrush (or similar SEO/SEM tools) and basic SEO techniques.

· Ability to manage and optimize a monthly ad budget with clear ROI focus.

· Strong analytical mindset and ability to translate data into actionable insights.

· Basic English (reading, writing, and reporting) required.

· Organized, proactive, and comfortable with multi-tasking in a fast- paced environment.

KPIs / Success Metrics

· Lead generation & CPL – driving qualified leads within budget.

· ROAS & CAC – ensuring efficiency of ad spend.

· Engagement & Conversion Rates – across targeted channels.

· Community growth – sign-ups or memberships driven by paid campaigns.

· SEO contribution – improved keyword rankings, website visibility, and Google Ads performance.

· Reporting accuracy & timeliness – dashboards, campaign insights, budget use.

Benefits

· Salary: Negotiable

· Training and development

· Health care package and accident

· 100% salary amount in probation time

· Opportunity to work at the intersection of AI, research, and digital communities.