E-Commerce Manager (TikTok-focused)

Company Description:

AIRR Labs, headquartered in Singapore, is a leading e-commerce enabler in Southeast Asia, specializing in FMCG, Beauty, and Lifestyle brands on platforms like TikTok Shop, Shopee, and Lazada. The company provides comprehensive digital commerce solutions, including content strategy, performance marketing, store management, short-form video production, livestreaming, and multi-channel fulfillment.

We are looking for curious and highly motivated individuals who can seize exciting market opportunities and turn them into impactful brand strategies and execution.

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About the role:

The E-Commerce Manager will lead and scale a portfolio of FMCG brands on TikTok Shop, taking full accountability for commercial performance, strategic growth, and operational excellence. In this role, you will own P&L (Sales In), drive sell-in forecasts, manage profit and margins, and lead end-to-end ecommerce strategy tailored specifically for TikTok’s fast-evolving commerce ecosystem. 

You will collaborate closely with brand partners, TikTok Shop’s category team, and internal cross-functional stakeholders while leading and developing a high-performing Brand Store Operations team. This role is ideal for someone who thrives in a rapid-growth environment, excels at solving complex problems, and is passionate about driving measurable business impact for FMCG brands. 

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Responsibilities:

1. Business & Commercial Ownership

• Fully own P&L (Sales In) including stock availability, sell-in forecasts, and profit/margin management.
• Develop and execute strategic business plans to achieve aggressive growth targets for a portfolio of FMCG brands on TikTok Shop.
• Manage commercial billing, reconciliation processes, and ensure timely and accurate reporting.
• Analyze brand performance, identify growth drivers and blockers, and translate insights into actionable strategies.

2. Strategic & Campaign Planning

• Lead pricing, assortment, bundling, and promotional strategies optimized for TikTok Shop.
• Develop operational plans to improve efficiency across supply, logistics, campaign readiness, and execution.
• Collaborate with Performance Marketing, Social Commerce, and Creative teams to deliver high-converting campaigns and maximize ROI.

3. Stakeholder & Platform Management

• Build and maintain strong relationships with TikTok Shop’s category and operations teams, ensuring smooth coordination, visibility, and support for upcoming campaigns.
• Nurture strategic partnerships with brand partners, ensuring alignment on business objectives, forecasting, and long-term roadmap planning.
• Demonstrate strong negotiation and stakeholder management skills when working with platforms and clients.

4. Team Leadership & Development

• Lead, coach, and mentor a high-performing Brand Store Operations team to ensure exceptional execution and client satisfaction.
• Inspire continuous improvement, develop team capabilities, and drive operational excellence.

5. Operations

• Oversee inventory planning, demand forecasting, and coordination with Supply & Demand Planning and Warehouse teams to maintain optimal stock availability.
• Manage store health on TikTok Shop, monitor operational KPIs, and proactively resolve issues related to supply chain disruptions, policy violations, or operational risks.
• Collaborate cross-functionally to ensure quick resolution of escalations and ensure smooth day-to-day operations.

Qualifications:

• Bachelor’s or Master’s degree in Business Administration, Marketing, or related fields.
• Minimum 6 years of experience in Ecommerce or Brand Management, preferably in FMCG, ecommerce platforms, or ecommerce enablers.
• Proven experience owning commercial performance/P&L, including pricing, forecasting, and profitability management.
• Strong analytical mindset with the ability to translate data into clear business actions for assortment, pricing, and promotional optimization.
• Excellent negotiation, stakeholder management, and leadership skills; able to influence and collaborate effectively with marketplace platforms (especially TikTok Shop) and brand partners.
• Demonstrated ability to operate in a fast-paced, high-growth environment with strong problem-solving and decision-making capabilities.