Ecommerce Campaign Specialist

1. Double Day & Mega-Sales

• Build and configure campaign mechanics across all online channels, setting up tiered vouchers, add-on deals, flash sales, and bundle discounts within platform portals.
• Create and maintain the detailed execution roadmap for each mega-sale, tracking hourly deal drops, teaser phases, and peak-hour pushes.
• Execute real-time monitoring on campaign days, tracking live stock levels, voucher redemption rates, and sales pace, immediately flagging issues or scaling high-performing deals.

2. Thematic Campaign

• Translate thematic campaign concepts into curated product collections, landing page layouts, and specific promotional bundles.
• Track consumer engagement during thematic events to see which product pairings and visual hooks are driving the highest conversion rates.

3. Cross-Functional Collaboration

• Coordinate daily with internal execution teams (Graphic Design, Digital Marketing, Content, and Livestreaming) to ensure all campaign assets and ad links are delivered according to the master campaign timeline.
• Assist in stock forecasting preparation by gathering historical Double Day and thematic sales data to help predict SKU-level demand.
• Work with platform support/operations to confirm that submitted campaign deals, banners, and store vouchers are properly approved and displayed.

4. Campaign Analytics & Reporting

• Pull post-campaign performance data immediately following Double Day and thematic events, compiling reports on GMV, Average Order Value (AOV), conversion rate, and voucher burn rates.
• Maintain campaign history logs to document what promotional mechanics, discounts, and visual themes worked best for future reference.

Experience & Education

• 3–5 years of experience in Ecommerce Campaign Execution, Digital Merchandising, or Store Operations (Brand-side or Agency/Enabler).
• Direct hands-on experience setting up and running campaigns on major e-commerce platforms (e.g., Shopee, Lazada, TikTok Shop, or brand websites).
• Bachelor’s Degree in Marketing, Business, or a related field.

Technical & Analytical Skills

• Platform Backend Proficiency: Comfortable navigating seller centers to create vouchers, schedule price changes, set up flash sales, and track real-time analytics.
• Strong Excel/Data Skills: Capable of handling SKU lists, discount calculation sheets, stock allocations, and basic performance dashboards without errors.
• Attention to Detail: Meticulous approach to checking discount math, voucher rules, and promotional banner placement.

Soft Skills & Competencies

• High Agility & Speed: Ability to work quickly and adjust deals or store assets on short notice during high-pressure mega-sale days.
• Project Coordination: Strong organizational skills to manage multiple asset deadlines and keep internal teams on schedule.
• Problem-Solving Mindset: Proactive in identifying potential campaign bottlenecks (e.g., missing assets, unapproved vouchers) before they impact live sales.