Employer Branding Specialist

1. Execute Employer Branding Plans

• Implement employer branding campaigns and activities across digital communication channels to enhance the Group’s employer brand presence.
• Regularly update content on the Group’s recruitment communication channels, ensuring consistent promotion of the corporate brand and attracting high-quality talent from the labor market.
• Collaborate with Departments/Divisions/Projects to initiate and sustain employer branding activities based on business needs, ensuring brand consistency and maximizing marketing effectiveness.
• Support the Talent Acquisition team in attracting and engaging potential candidates.
• Leverage the Group’s Core Values and translate them into behaviors that help Novators thrive and succeed, creating a distinctive and consistent employer brand identity built upon the Novator DNA framework.

2. Manage, Maintain, and Expand Employer Branding Owned Media Channels

• Manage Novaland Group’s recruitment communication platforms and continuously expand and diversify channels aligned with the Group’s Core Values.
• Manage the content calendar and allocate appropriate content across communication channels, ensuring all content and visual materials are clear, engaging, and suitable for each platform.
• Monitor, update, and report on the progress and effectiveness of employer branding activities.

3. Other Duties

• Perform other tasks and responsibilities as assigned by the direct supervisor.

Education

• Bachelor’s Degree or College Diploma in Marketing, Communications, Journalism, Business Administration, or related fields.

Knowledge

• Solid understanding of communications, media, and public relations principles.

Professional Experience

• Minimum 3 years of experience in one or more of the following areas:
  • Recruitment Marketing
  • Internal Communications
  • Event Management
  • Human Resources
  • Employer Branding
  • Career Development / Career Counseling
• Proven experience in content creation and content marketing.

Skills

• Strong communication and stakeholder management skills, with the ability to collaborate effectively across departments and teams.
• Teamwork and relationship-building skills.
• Ability to set objectives, manage priorities, and monitor project progress.
• Good English communication skills.
• Proficiency in Microsoft Office applications (Excel, Word, PowerPoint) and Power BI for reporting and presentations.