Expert, Digital Marketing

The job holder develops Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers; Ensures proper operation, implementation, monitoring and measurement of digital marketing activities across marketing channels.

Key Accountabilities (1)

1. Build a framework, processes and effective management of digital marketing activities
   • Build a management framework for digital marketing activities of the Marketing Division and the bank-wide units: efficiency, budget, compliance with guiding standards.
   • Develop digital marketing implementation and control processes.
   • Develop and manage the budget for the department's activities.
   • Periodic training and guidance on digital marketing knowledge.
   • Build online/digital marketing database to analyze and make timely decisions.
   • Develop a process to coordinate digital marketing implementation across the line.
   • Manage the execution of marketing activities on the online channel based on marketing strategies and plans oriented with information about customer understanding in a multi-dimensional way from many different data sources for the Trade unit. Brand Marketing and Retail Marketing.
   • Build a reporting framework/programme framework/mechanism for measuring campaign effectiveness for online channels.
   • Develop a periodical reporting framework on the effectiveness of marketing programs and campaigns.
2. Support for Brand/Brand và Retail Marketing activities on digital marketing channels
   • Develop và implement a continuous communication plan on digital channels including implementation frequency, target audience, appropriate channels và budget.
   • Manage access frequency và optimize digital media resources in the digital environment. For example: Email, Website, Fanpage, Search…
   • Collaborate with related departments to build tools to collect data on customer behavior on digital media channels.
   • Search for new digital trends in the market and propose solutions to develop, widen and diversify digital marketing channels.
   • Ensure digital marketing programs and campaigns are measured with metrics that are consistent with business targets.
   • Administration of continuous optimization of program performance, digital marketing campaigns based on a performance management framework: i) setting evaluation criteria, ii) testing, iii) tracking, iv) evaluation and v) adjustment.

Other duties as assigned by Director of Marketing Division and/or Senior Director of Digital Marketing Manager.

Qualifications:

• • Bachelor degree or higher, major in Marketing, Business Administration, Economics or other relevant areas Expertise:
  • Understanding digital marketing và financial and insurance products/services
  • Strong understanding of strategy and budgeting. Experience:
  • Specialization: at least 10 years of experience in marketing và communications,of which at least 5 years in Digital marketing. Foreign Language
  • Business English standard of proficiency as required for the role