GIÁM ĐỐC ĐẠI LÝ MERCEDES-BENZ PHÚ MỸ HƯNG/ DEALER PRINCIPAL OF PMH BRANCH

1. Role summary:

We are looking for a visionary and entrepreneurial Dealer Principal to lead our Mercedes-Benz dealership. Acting as “Mr./Ms Mercedes-Benz”, you will represent Phu My Hung Branch, ensuring operational excellence across sales, after-sales, customer service, and team leadership, with a sharp focus on growth, profitability, and premium customer experience.

2. Key Responsibilities

Business Strategy & Operations

• Drive dealership performance across sales, after-sales, and customer satisfaction in line with Mercedes-Benz Standards.

• Develop and execute business plans and KPIs to meet budgeted revenue, profitability, and market share targets.

• Ensure compliance with MBV, Daimler, and regulatory guidelines, reporting to the BOD and Group.

Leadership & People Development

• Lead and inspire cross-functional teams, foster a culture of performance and service excellence.

• Implement staff development plans, training programs, and performance appraisals to enhance retention and loyalty.

Sales & Aftersales Management

• Oversee new and used vehicle sales operations and parts inventory, ensuring optimal turnover and serviceability.

• Manage after-sales targets and workshop productivity to ensure efficiency and profitability.

Customer Engagement & Marketing

• Strengthen customer relationship strategies and implement retention programs to boost CSI.

• Collaborate on marketing campaigns, customer segmentation, and dealer branding initiatives.

Operational Compliance

• Ensure the showroom and workshop adhere to Mercedes-Benz Dealership Standards.

• Lead DMS (Autoline) and Salesforce system implementation and monitor adherence to corporate standards.

Sales Planning & Forecasting

• Manage annual and monthly sales planning, balancing wholesale, retail, and stock management effectively.

• Ensure timely and accurate sales ordering and forecasting to meet business demands.

Asset & Procurement Oversight

• Supervise dealership asset investments and procurement processes, ensuring cost-effectiveness and proper documentation.

1. Qualification:

• Bachelor's degree in Business, Automotive Management, or related field (MBA preferred).

• Minimum 8–10 years of leadership experience in the automotive industry.

• Strong business acumen, strategic thinking, and customer-focused mindset.

• Proven track record in sales leadership, team management, and operational excellence.

• Fluent in Vietnamese and English.

2. Specialized Knowledge & Competencies

• Brand Representation: Solid understanding of Mercedes-Benz heritage, values, and group structure; able to represent the brand with confidence.

• Market Insight: Knowledge of automotive trends, competitors, and dealer network strategies.

• Sales & Aftersales: Proficient in product presentation, marketing tools, and legal/commercial aspects of retail and service operations.

• Finance & Accounting: Basic ability to interpret financial reports, budgets, and legal frameworks related to finance and contracts.

• HR Management: Skilled in leadership, recruitment, performance appraisal, and HR planning with awareness of labor laws.

• IT Systems: Familiarity with Dealer Management Systems (e.g., Autoline) and general IT tools.

• Quality Assurance: Basic knowledge of quality management principles and compliance.