HCM - Senior Digital Marketing Executive

I. JOB BRIEF:

As a Senior Paid Advertiser, you will execute campaign builds and optimizations within the ads platforms, including Facebook ads, Google ads and other platforms

II. DETAILED JOB DESCRIPTION:

1. Digital Strategy & Implementation

- In collaboration with brand team to develop digital strategy as part of overall marketing strategy and elaborate in detail plan to be followed up in execution.

- Planning on 360 user journey, segmentation based on behavior signal, scouting and propose new digital innovation

- Oversee all digital channels, including brand websites, social media channels…

- Mainly focus on managing and optimizing digital marketing campaigns across Social platform Google (mainly), Facebook, Instagram, Tiktok...Including:

o Propose & execute monthly media plan (Estimate attribute, A/B testing ,...)

o Execute performance analysis across advertising platforms and on the overall company level;

o Create, maintain, and provide regular reporting on marketing key performance indicators (KPI’s); to evaluate the effectiveness of online advertising strategies in reaching strategic goals

- Conduct research about new marketing programs, setting up strategies and provide practical advice.

2. Data-Driven Marketing

- Analyze digital performance on all KPIs to provide insights and direction on optimization

- Master all digital measurements features (Search, Display, Mobile, Social…) in order to identify high-value customers, and link to CRM to enhance LTV

- Able to analyze and report from GA, Business Manager

3. Extended knowledge source

- Knowledge in Retail and E-commerce, environments and platforms to collaborate with other teams to plan digital media

- Understand CRM and the dynamic of lead acquisition to conversion.

- Understand the dynamic of content to drive engagement, advise the brand team on creative & different tactics to win social media.

- Always active on proposing new & relevant practices for social media.

-        3+ years experience in Paid Digital Marketing Optimization field 

-        Excellent analytical skills on digital marketing

-        Proficiency with Google Analytics and other tracking platforms

-        Working knowledge of or experience in managing and analyzing digital campaigns within Google Ads and Facebook Ads Manager

-        Fluent in English is a plus

-        Proactive and ability to work independently