Head of – Beverage & Confectionery

Head of – Beverage & Confectionery

1. Role Purpose

Lead and drive the overall strategy, performance, and development of the Beverage and Confectionery categories, ensuring strong sales growth, competitive pricing, and optimized product assortment aligned with customer needs and market trends.

2. Key Responsibilities

2.1. Category Strategy & Performance

• Define and execute category strategies for Beverage and Confectionery
• Drive revenue, margin, and market share growth
• Monitor category performance and take corrective actions where needed
• Identify growth opportunities and emerging trends

2.2. Assortment & Product Management

• Build and optimize product assortment (core range, traffic drivers, innovation)
• Manage product lifecycle: listing, review, delisting
• Ensure the right balance between branded products and own brand development
• Improve SKU productivity and category efficiency

2.3. Supplier Management & Buying

• Develop and manage relationships with key suppliers
• Lead commercial negotiations to secure best pricing and trading terms
• Source new suppliers and products to strengthen category competitiveness
• Ensure supplier performance in terms of quality, supply, and cost

2.4. Pricing & Promotion

• Define pricing strategy to ensure strong price competitiveness
• Monitor competitors and adjust pricing accordingly
• Plan and execute promotions, campaigns, and seasonal activities
• Work closely with marketing to drive customer traffic and sales

2.5. Cross-functional Collaboration

• Collaborate with Operations to ensure product availability and execution in stores
• Work with Supply Chain to optimize inventory levels and reduce stock loss
• Coordinate with Marketing for category campaigns and branding initiatives

2.6. Data Analysis & Reporting

• Analyze sales data, customer behavior, and market trends
• Track key KPIs: sales, margin, stock turnover, availability
• Provide regular reports and actionable insights to senior management

3. Requirements

Experience

• 5+ years of experience in Category Management / Buying / FMCG / Retail
• Strong experience in Beverage and/or Confectionery categories
• Proven track record of driving category growth and commercial performance

Skills

• Strong negotiation and supplier management skills
• Commercial mindset with strong analytical capability
• Data-driven decision making (Excel or equivalent tools)
• Strategic thinking with hands-on execution ability
• Strong stakeholder management and communication skills

Other

• High ownership and accountability
• Ability to work under pressure in a fast-paced environment
• Good command of English is preferred

4. Key KPIs

• Category sales growth
• Gross margin
• Stock turnover & inventory efficiency
• Product availability
• SKU productivity

5. Reporting Line

• Reports to: Commercial Director