Head of D2C Channel (Ecommernce & Social Commerce)

Mô tả Công việc

Tasks & Responsibilities:

Ecommece Overall:

• Plan, manage, and optimize the online presence of products on platforms
• Continuously improve and optimize product listings to ensure attractive and accurate descriptions, visuals, and keywords.
• Stay updated on platform policies and algorithms to maximize visibility and sales performance.
• Monitor and measure key platform metrics, campaign performance, livestream programs, and promotions, including product effectiveness, sales trends, and customer satisfaction levels.
• Work with the Category team to ensure products are available in line with sales demand forecasts.
• Monitor inventory levels on ecommerce platforms to avoid stockouts or overstock situations.

So-Com Overall:

• Stay at the forefront of So-com trends, monitoring competitor activities, platform advancements, and shifts in consumer behavior.
• Take full responsibility in Sales and P&L performance
• Coach and develop team members. Set KPI and metrics to evaluate team’s performance.

Yêu Cầu Công Việc

• Bachelor degree in BA, Marketing, Ecommerce, or related fields.
• At least 5 years of experience in sales online channel (ecommerce, socical commerce), prefer personal care/ cosmetics industries
• Strong understanding of various distribution channels (General Trade, Modern Trade) to optimize ecommerce operations and create seamless omnichannel coordination.
• Proven experience in developing and launching new products on ecommerce platforms.
• Strong analytical skills in sales and market analysis with experience in using data tools (e.g., platform metrics, performance reports).
• Strategic planning and effective execution skills.