Head of Fresh

Key Responsibilities

1. Category Management

• Lead and manage all Fresh categories:
  • Vegetables
  • Fruits
  • Fresh meat
  • Fresh seafood
  • Frozen products
• Develop category strategies to drive sales, profitability, and customer traffic.
• Build competitive pricing strategies aligned with hard discount retail principles.
• Monitor category performance, sales trends, and margin development.

2. Supplier & Sourcing Management

• Develop and maintain strong relationships with farms, suppliers, importers, and manufacturers.
• Negotiate pricing, commercial terms, rebate programs, and supply agreements.
• Source high-quality products with stable supply and competitive costs.
• Develop direct sourcing opportunities to improve cost efficiency and freshness.

3. Quality & Food Safety Control

• Ensure product freshness, quality standards, and food safety compliance.
• Work closely with QA and Operations teams to manage quality issues and corrective actions.
• Monitor shrinkage, waste, expiry, and handling standards.
• Drive continuous improvement to reduce losses and improve operational efficiency.

4. Inventory & Supply Planning

• Coordinate forecasting and replenishment planning with Ordering and Supply Chain teams.
• Ensure product availability while minimizing stock loss and overstock risks.
• Support seasonal planning and promotional activities.

5. Store Operations Collaboration

• Work closely with Operations teams to improve Fresh presentation and in-store execution.
• Support store teams on Fresh product handling, merchandising, and sales improvement.
• Monitor competitor activities, market trends, and pricing regularly.

6. Team Management

• Lead and develop the Fresh category teams:
  • Fruit
  • Vegetable
  • Meat & Fish (Fresh and Frozen)
• Build succession planning and talent development within the department.
• Set KPIs and monitor team performance.

Requirements

• Bachelor’s degree in Business, Supply Chain, Food Technology, or related fields.
• Minimum 3–5 years of experience in Fresh category management within retail, supermarket, FMCG, or distribution companies.
• Strong knowledge of Fresh products, sourcing, pricing, and supply chain operations.
• Strong negotiation, analytical, and leadership skills.
• Experience in hard discount, supermarket, or modern trade retail is highly preferred.
• Ability to work in a fast-paced and high-growth environment.