[HỒ CHÍ MINH] Chief Operations Officer (F&B)

1. JOB PURPOSE

The Chief Operations Officer (COO) is responsible for building, leading, and scaling Talad Thai’s end-to-end operational platform to deliver rapid, disciplined, and profitable growth.

Reporting directly to the CEO, the COO owns multi-unit P&L, expansion strategy, operational excellence, Sabai CX, digital transformation, and leadership development, ensuring the company scales sustainably at both national and regional levels.

2. KEY RESPONSIBILITIES

A. Expansion Strategy & P&L Management

• Develop and execute Talad Thai’s expansion strategy using a data-driven, financially disciplined, and operationally ready approach.
• Support the company’s long-term growth plan to reach an opening pace of 40–50 new stores per year by 2029.
• Establish and enforce a robust expansion governance model for new store openings and renovations.
• Oversee CAPEX planning, bidding processes, and cost governance, ensuring transparency, accountability, and optimal capital efficiency.
• Own and manage multi-unit P&L, balancing aggressive growth with sustainable profitability.

B. Operational Excellence & Supply Chain Management

• Standardize and continuously improve SOPs across a multi-unit restaurant network.
• Drive operational efficiency by tightly controlling:
  • Food cost
  • Labor cost
  • COGS and supply chain performance
• Build and execute a strategic procurement framework, including:
  • Supplier negotiation and contract management
  • Inventory optimization and waste reduction
  • Supply chain risk mitigation (e.g., single-source dependency, price volatility).

C. Sabai CX – Customer & Employee Experience

• Institutionalize Sabai CX as Talad Thai’s core management philosophy, not just a service concept.
• Ensure strong alignment between:
  • Customer experience
  • Employee engagement
  • Financial performance
• Guarantee consistent and scalable brand experience execution across all locations.
• Foster a high-performance culture grounded in accountability, empowerment, transparency, and Sabai values.

D. Digital Transformation & Data-Driven Management

• Design and implement Talad Thai’s digital transformation roadmap, integrating:
  • Finance
  • HR
  • Operations
  • Customer data
• Establish real-time dashboards and reporting systems to provide full visibility of financial, operational, and customer KPIs for the CEO and shareholders.
• Drive a data-driven culture where decisions are based on measurable results rather than assumptions.

E. People, Leadership & Organizational Scalability

• Build a scalable operating organization that minimizes dependency on individuals.
• Formalize HR processes, including KPI systems, performance management, and structured training programs.
• Identify, develop, and retain high-potential leaders to create a strong leadership pipeline.
• Coach and mentor senior and middle management leaders; provide direct and constructive feedback when required.
• Make tough decisions grounded in financial and operational realities.

A. Experience & Expertise

• Minimum 10 years of progressive experience in F&B / Hospitality operations, with at least:
  • 5 years in a senior leadership role (COO, Operations Director, Head of Operations, or equivalent).
• Proven experience managing multi-unit operations (30+ outlets) or a comparable scale.
• Demonstrated track record in:
  • Scaling restaurant chains
  • Standardizing operational processes
  • Managing multi-unit P&L
• Strong expertise in:
  • Food and labor cost control
  • Procurement and supply chain management
  • Unit economics and profitability optimization.

B. Strategic & Leadership Capabilities

• Strong strategic mindset combined with high financial discipline and execution rigor.
• Ability to translate strategy into measurable operational plans.
• Highly data-driven decision-maker with strong analytical capability.
• Effective communicator across operations, finance, and people functions.
• Strong presentation and stakeholder management skills, including working with CEOs and shareholders.

C. Leadership Style & Cultural Fit

• High ownership mindset with the courage to take accountability.
• Comfortable leading organizations through rapid growth and structural change.
• Believes that business performance is a direct reflection of team capability.
• Strong cultural fit with Talad Thai’s philosophy: Sabai in spirit, disciplined in execution.

D. Education

• Bachelor’s degree in:
  • Business Administration
  • Hospitality Management
  • Finance
• MBA or advanced management qualifications are a strong advantage.