Influencer Marketing Coordinator (KOL/KOC) – Beauty Brand

Industry: Beauty/Cosmetics (Make-up) 

Position Overview 

The Marketing Coordinator is responsible for coordinating KOL/KOC content campaigns, ensuring brand consistency, and optimizing short-form video performance across social media platforms such as TikTok, Instagram, FB, ect. This role requires the ability to manage high-volume content workflows and fast turnaround timelines in a performance-driven environment.

Key Responsibilities 

1- Build up content plan and content execution on Tiktok

Write and refine scripts aligned with brand messaging, brand tone, and product demonstration requirements

Develop content ideas and short-form video concepts tailored to Gen Z audiences

Guide KOL/KOC content direction to ensure:

• On-brief

• On-brand

• On-trend

Ensure content accurately communicates:

• Proper product usage

• Key USPs (coverage, finish, texture, shade range, etc.)

• Campaign messaging

2- KOL & Influencer Management 

Manage relationships with KOLs and influencers to ensure alignment on brand style, tone, and campaign direction.

3- Review and quality-check demo videos before publishing

Clearly interpret brand requirements and brief KOLs for necessary revisions

Build and maintain long-term relationships with KOLs

Manage ongoing communication, follow-ups, and performance evaluation of KOLs

Assess individual KOL effectiveness and propose continued collaboration or adjustments

Focus on:

• Clear and high-quality visuals

• Cohesive and engaging storytelling

4- Content Performance Tracking & Optimization

Ensure consistent content output volume, with a target of approximately 100–150++ videos per month across KOL/KOC collaborations

Adapt content to align with Vietnamese consumer insights

Ensure localized content maintains the integrity of the original brand spirit

Monitor and analyze content performance metrics, including:

• Engagement rate

• GMV rate

Evaluate video structure (hook – body – CTA)

Use performance data to optimize campaign effectiveness:

• Content direction

• Creator selection

5- Market & Trend Research:

Analyze market trends and competitor activities to build and optimize content plans; provide weekly and monthly performance reports with actionable insights

Proactively search for and evaluate trending videos on Social Media, especially TikTok

Propose innovative content strategies aligned with market dynamics

Experience

• >2 years MKT Content experience on Social Media, e-com, especially Tiktok; or KOL Coordination experience

• Proven background in beauty, cosmetics, or influencer marketing preferred, especially make-up line

• Strong understanding of TikTok algorithm, audience behavior and short-form content 

• Experience working with KOL/KOC campaigns

Good to have: Experience working in agency environment

Skills

• Good English communication

• Strong short-form scriptwriting skills with trend awareness

• Good aesthetic sense for makeup visuals

• Ability to multitask and handle high-pressure environments with a strong sense of ownership and accountability

• Proactive, adaptable, and able to quickly respond to dynamic market and campaign changes

• Understanding of product color tones, texture, and finish

• Basic performance analysis capability

• Strong communication and KOL management skills

• Ability to analyze performance metrics and translate insights into actionable improvements

Benefits

• Competitive salary from VND 20,000,000-22,000,000++, based on experience

• 2-month probation, social insurance applied after probation

• Working hours: Monday to Friday, 9:00 – 18:00

• Working location: 10th Floor, Diamond Plaza, 34 Le Duan Street, Ben Nghe Ward, District 1, Ho Chi Minh City

• Company-provided working laptop

• 2 free company products per month after probation

• Dynamic, young, and professional working environment

• Annual leave and others benefit (if have) according to Vietnamese labor law

• Opportunities for professional training and skill development