Livestream Operation (Home appliance)

Product categories: Kitchenware, home appliances, personal care. (Platform: Shopee, Lazada, and TikTok)

Livestream Operations & Content Management

· Plan and execute livestream operations, including product selection, content planning, live process control, and livestream room management.

· Develop detailed livestream content plans, identify trending topics, and package high-quality content to enhance viewer engagement.

Cross-functional Coordination

· Work closely with internal teams on product matching, script development, data analysis, and content optimization.

· Manage the full livestream cycle: pre-live preparation, live execution, and post-live review and follow-up.

Performance Monitoring & Optimization

· Monitor livestream performance, engagement metrics, and traffic data in real time; adjust strategies to achieve operational targets.

· Track, analyze, and report livestream data; extract insights and propose optimization plans to improve engagement, retention, and conversion rates.

Campaign & Event Management

· Plan and execute daily livestream activities and major promotional campaigns (e.g. Double Day, Mid-Month, Mega Sale events).

· Handle on-site livestream issues, provide timely feedback, and propose effective solutions.

Team Building & Management

· Build, recruit, train, and manage the livestream host team.

· Establish workflows, operational standards, and best practices for the livestream department.

·         Minimum 1 year of relevant livestream or e-commerce experience.

·         Proven experience managing livestream hosts; familiar with livestream hosting techniques and best practices.

·         Deepen knowledgeable for managements skills/ data driven GMV management skills.

·         Strong data sensitivity with the ability to identify issues and implement effective operational solutions.

·         Solid understanding of e-commerce livestreaming, especially TikTok, including traffic rules and resource integration.

·         Strong logical thinking, excellent communication skills, creativity, and a product-driven mindset.

·         Capable in data analysis, problem-solving, coordination, and project management.

·         High sense of responsibility, ability to work under pressure, and strong self-motivation.

·         Proficient in English or Chinese for daily work communication.