Marketing Executive

We are seeking a pioneering Growth Marketing Executive (Senior) to join the OROCA| Marketing team. This role focuses on hands-on execution across brand building and growth marketing. You will directly implement content, social, and performance marketing activities to drive brand awareness, traffic, customer acquisition, and revenue for platform.

Key Responsibilities:

1. Social Owned Channels Development:

• Own and develop OROCA’s social and owned content ecosystem, including content strategy, social calendar, and publishing execution to foster brand awareness and growth objectives. Ensure a consistent and distinctive brand voice, visual identity, and content performance approach across all platforms.
• Collaborate closely with Agency/Stakeholders while independently executing content and social activities, monitoring engagement, traffic, and other relevant performance metrics.
• Core KPIs: Brand awareness, Impression, Engagement, Followers.

2. Campaign Plan& Execution:

• Independently execute end-to-end marketing campaigns, including both brand-building and performance-driven initiatives, ensuring defined objectives (brand and growth KPIs) are met and performance is analyzed for optimization.
• Work cross-functionally external/internal to support integrated campaign execution while maintaining strong ownership of assigned brand and growth marketing tasks.
• Core KPIs: Traffic, Lead, #Customer, MKT Revenue, CTR, CR, ROAS, CAC.

3. Brand Guideline Governance:

• Execute and maintain brand guideline adherence (visual identity, tone of voice, messaging) across marketing, content, and campaign touchpoints.
• Review, edit, and directly contribute to marketing materials, creative assets, and communication copies as part of daily execution work.

4. Market and Consumer Insights:

• Analyze market trends, competitor branding approaches, and content strategies within dental and healthcare ecommerce.
• Generate insights from campaign data, content performance, and customer behavior to optimize brand communication and growth activities.

6. Budget and Reporting:

• Support campaign budget tracking and monitor both brand metrics (awareness, engagement) and growth metrics (traffic, customer acquisition, revenue).
• Report on campaign and content performance, providing practical optimization suggestions based on data.

Requirements & Qualifications:

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field is highlighted.
• Experience: 2+ years of hands-on experience in brand, content, and growth marketing execution roles, preferably within e-commerce, tech, or startup environments.
• Proficiency in editing software (mobile/desktop including Adobe Photoshop (or equivalent, Canva, Capcut).

• Language: Vietnamese, English proficiency; both written and verbal communication.
• Characteristics: hands-on, growth-driven, result-oriented, brand-aware executor who works independently, values transparency, customer empathy, expertise, and continuous innovation.

Skills:

• Proven ability to independently execute and optimize marketing campaigns across brand and growth objectives.
• Strong understanding of brand principles, consumer psychology, and market research techniques.
• Excellent project management, communication and organizational skills.
• Ability to work independently and collaboratively in a fast-paced startup E-commerce environment.