Marketing Executive

1. Brand Marketing & Campaign Execution

• Support the development and execution of annual marketing calendars and campaign plans.
• Coordinate with internal teams and external partners to ensure timely implementation of brand campaigns.
• Adapt global/regional marketing assets into local market executions.
• Monitor campaign performance and prepare post-campaign evaluations.

2. Consumer Activation & Retail Marketing

• Propose and execute consumer engagement activities to drive traffic, conversion, and sell-out at retail counters.
• Support planning and execution of:
  • Pop-up stores
  • Atrium events
  • In-store animations
  • Product launch activations
• Work closely with sales and retail teams to identify business opportunities and recommend activation programs to boost performance.

3. KOL / KOC & Influencer Management

• Identify suitable KOLs, KOCs, creators, and media partners aligned with brand objectives.
• Coordinate influencer seeding, content creation, and campaign execution.
• Track influencer performance and provide recommendations for future collaborations.

4. Marketing Operations & Performance Tracking

• Support campaign tracking and performance analysis across branding, PR, KOL/KOC, activation, and retail activities.
• Work closely with Sales, Retail teams to ensure marketing initiatives align with business objectives.
• Prepare campaign reports and post-event evaluations with actionable recommendations.

• Bachelor's degree in Marketing, Business Administration, Communications, or related fields.

• 2–4 years of experience in Brand Marketing, Trade Marketing, PR, Activation, or Influencer Marketing.

• Experience working with beauty, fragrance, luxury, fashion, FMCG brands, or influencer/PR agencies is highly preferred.

• Strong understanding of branding and consumer marketing.

• Experience in campaign planning and execution.

• Strong network and understanding of KOL/KOC ecosystem.

• Knowledge of social media trends and content marketing.

• Data-driven with a good understanding of consumer behavior, retail performance, and sell-out drivers.

• Able to manage multiple projects, timelines, and stakeholders effectively.

• Proactive, agile, and results oriented.

• Strong communication and collaboration skills.

• Passionate about beauty, fragrance, fashion, and luxury brands.