Marketing Manager (HO - 000216_SHO-MAR-158-167-073-1)

1. Sports Brands - Under Armour, Columbia, Speedo Strategy and Planning:

• Develop long-term brand strategies and an annual marketing calendar that supports the brand across all channels, with a focus on digital and brand building.
• Analyze competitive activities and customer-centric behavior to adapt to market changes and counter competitive challenges.

2. Marketing Execution and Budget Management:

• Plan and execute marketing initiatives, including advertising, media, PR, and promotions.
• Monitor and control advertising and promotion budgets to ensure effective utilization, with monthly and annual reporting to the finance department.

3. Team and Agency Management:

• Manage the marketing team to achieve high performance, while liaising with agencies to enhance marketing outcomes in terms of awareness and sales growth across campaigns.

4. Cross-Functional Coordination:

• Collaborate with other departments, such as merchandising, operations, and online teams, to align monthly planning, sales targets, channel activities, and promotions.

5. Partnership and Negotiation:

• Negotiate with landlords and partners to secure media and activity locations that meet marketing objectives and ensure successful campaign execution.

6. Running/ Sport Community Building:

• Build and nurture a running/sport community to engage with the brand, increase brand loyalty, and create a strong customer base.

7. Process Management:

• Oversee internal marketing processes and approvals to ensure smooth and efficient operations.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 5-10 years of relevant working experiences in Sports marketing 
• Good track record and solid experience in building successful brands
• Market Insight: deep understanding of Vietnamese market, consumer behaviour, and industry trends is crucial for informed decision-making and identifying growth opportunities.
• Creativity and Innovation: develop standout marketing strategies and campaigns in a competitive market through creativity.
• Stay updated on latest trends, have network with influencers and media is a plus
• Strong ability to manage budgets, campaigns, and cross-functional teams.
• Communication: Excellent negotiation, communication, and leadership skills.
• Proficiency in English