Marketing Manager - PPP Laser Clinic

1. Strategy & Planning

- Develop comprehensive Marketing strategies (annual/quarterly/monthly) aligned with the company’s revenue objectives.

- Establish detailed budget plans and monitor budget efficiency (ROI).

- Design and optimize the Customer Journey from initial touchpoint to loyal customer conversion.

2. Sales Growth & Performance Marketing

- Lead Management: Oversee advertising campaigns (Facebook, Google, TikTok) to ensure both the quantity and quality of lead data.

- Funnel Optimization: Collaborate closely with the Telesales team and Clinic Consultants to optimize conversion rates from Lead → Booking → Show-up.

- Promotions: Design periodic promotional programs and treatment packages (Combos) to stimulate demand without diluting brand value.

3. Branding & Content Development

- Positioning: Ensure all images, videos, and communication messages strictly follow Singapore’s “Luxury & Clinical” brand standards.

- In-depth Content Production: Manage the production of medical-focused content (explaining Laser technologies, Dr. Eric Lim’s treatment philosophy) to build absolute trust.

- KOLs/Celebrities: Establish relationships and manage collaboration campaigns with celebrities, entrepreneurs, and high-end segment influencers.

4. CRM & Customer Loyalty

- Develop exclusive membership programs (Member-get-Member, VIP appreciation programs).

- Implement remarketing campaigns via Zalo OA, Email, and SMS to increase customer retention rate.

5. Partnership & Events

- Build strategic partnerships (banks, insurance companies, jewelry brands, luxury car brands) to execute co-branding campaigns.

- Organize premium workshops and experiential events at the clinic.

- Bachelor’s degree or higher in a relevant field.

- Minimum of 5 years of experience in a similar position. Preference will be given to candidates with experience in premium industries such as: Aesthetic Clinics / High-end Beauty Clinics, Luxury Cosmetics, 5-star Hotels, or Premium Retail.

- Strong English communication skills are preferred.

- Proficient in Digital Marketing performance measurement tools such as Google Webmaster Tools, Google Analytics, Facebook Ads Reports, Facebook Ads Manager, and other supporting tools across social media platforms (Facebook, Twitter, Google+, etc.).

- Solid understanding of online platforms including Google, Facebook, Zalo, Viber, and others.

- Strong analytical and information synthesis skills.

- Highly sensitive to Media and Digital Advertising market analysis.

- Strong leadership, organizational, management, and training capabilities.

- Ability to work well under high pressure.