Marketing Manager

1. Marketing Strategy & Planning

• Develop and implement short-term and long-term marketing plans for new and existing products.
• Analyze market trends, customer insights, and competitor activity to identify opportunities.
• Localize global strategies to fit regional or national market needs.

2. Campaign Management

• Plan and execute 360° marketing campaigns (digital, PR, influencer, retail, ATL/BTL).
• Lead product launches, seasonal promotions, and brand events.
• Collaborate with creative teams for campaign visuals, product storytelling, and key messaging.

3. Digital Marketing & E-commerce

• Work with digital teams to optimize brand presence on social media, websites, and e-commerce platforms.
• Oversee performance marketing (paid ads, SEO/SEM) to drive ROI.
• Align content strategy with customer journey and sales funnel.

4. Brand Management

• Ensure consistent brand voice, image, and message across all channels.
• Maintain high standards for packaging, in-store materials, and digital assets.

5. Collaboration & Leadership

• Coordinate with sales, product development, and regional/global marketing teams.
• Manage and mentor marketing team members or agencies.
• Build strong relationships with influencers, media partners, and key stakeholders.

6. Budgeting & Reporting

• Plan and manage marketing budgets effectively.
• Track KPIs and prepare performance reports for management.
• Adjust strategies based on performance data and feedback.

7. Product Development

· Make and propose product development mapping and get approval from the company

· Source OEM, supplier, etc, and follow up until product launch

· Suggest re-inventing the current product if necessary

· Guarantee enough stock for sales

8. Any task assigned by the company

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing manager experience, preferably in beauty/cosmetics.
• Strong understanding of consumer behavior, beauty trends, and digital marketing.
• Proven track record in launching successful marketing campaigns/new products.
• Excellent communication, analytical, and project management skills.
• Passion for the beauty industry is a must.

Preferred Qualifications:

• Experience with Marketing Offline & Online (strong network influencer/KOL/afffiliator, familiar with TikTok/Shopee/ Lazada), understand well content plan (with AI), live streamer, etc.
• Knowledge of local and regional beauty markets.
• Previous experience with both premium and mass-market beauty brands.