Marketing Manager

THE ROLE: WHAT YOU WILL DO

• As a Marketing Manager with a strong business mindset, you will be responsible for developing and executing comprehensive marketing strategies that drive growth, enhance brand equity, and integrate seamless Online-to-Offline experiences.
• Lead the development of annual and quarterly marketing strategies to achieve business goals, ensuring alignment with global brand standards and local market nuances.
• Online-to-Offline Integration: integrated campaigns that combine digital presence (social media, E-commerce) with offline retail activities (in-store events, sampling, visual merchandising) to drive foot traffic and conversion.
• Analyze F&B market trends, consumer behavior, and competitor movements to identify growth opportunities and refine brand positioning.
• Oversee digital marketing efforts, including SEO/SEM, social advertising, and CRM initiatives, focusing on ROI and customer lifetime value.
• Retail Marketing & Branding: Enhance the branding image through creative storytelling and premium visual standards at all touch points.
• Strategically allocate and manage the marketing budget, ensuring maximum efficiency.
• Work closely with Operations team to ensure marketing activities support retail excellence and sales targets.
• Directly supervise and assign tasks for the internal marketing team (Designer, Digital, Ecom, etc.) to ensure workflow efficiency.
• Provide hands-on guidance and monitor the progress of team members to ensure all projects are executed on time and meet quality standards.

REQUIREMENTS: WHO WE ARE LOOKING FOR

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Minimum 3-5 years of hands-on experience in Marketing, with at least 2 years in a managerial role within the F&B or Retail sector.
• Proven track record of developing and implementing successful marketing strategies.
• Good at English (Spoken & Written)
• Business mind set.
• Data-driven approach to marketing, with the ability to translate complex data into actionable insights.
• A mature, responsible and proactive leader who can inspire and mentor internal teams effectively.

COMPANY BENEFITS

• 02 annual bonuses and annual salary increment.
• Laptop, mobile line, and necessary professional equipment provided.
• A professional, friendly, and international working culture.
• Full Social, Health, and Unemployment insurance per Vietnam Labor Law.
• Ongoing professional training and career development opportunities.