Position Summary: The Marketing Officer is part of the Sales & Marketing team with key focus on Content Marketing, Creative and Branding initiatives for Citadines Central Binh Duong to enlighten audiences and promote brand-focused messages.
Responsibilities: Identifying, developing, and executing marketing strategy including but not limited to:
1. Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness.
2. Collaborating with Digital Marketing Executive with initiatives focusing on bottom of the funnel
3. Managing social media campaigns and content for the properties
4. Maintaining content and photo gallery for the websites
5. Writing and proofreading creative copy
6. Managing brand identity creatives such as marketing collaterals and artworks for cluster and properties
7. Organising corporate and property events
8. Managing brand program
9. Managing partnership program and widen the network of partners
10. Managing key influencer and celebrity endorsement
11. Ensuring Corporate/ Brand CI is applied at all time
12. Ensuring all administrative works are handled and coordinated with relevant departments
- At least 01 year of relevant experience.
Competencies:
Web Proficiency, Computer Software Proficiency, Team Management Experience, Advertising, Copywriting, Content Creation, Public Relations and Brand Marketing Experience, Proofreading and Editing Skills, Interpersonal Skills, Strong Verbal and Written Communication Skills, Customer Service Skills, Design Competency (AI, PS etc.) is a plus.