Marketing Officer

Gemma Associates is led by experienced practitioners with a history of placing senior leaders across Vietnam and Southeast Asia. The company collaborates with multinational firms in sectors such as FMCG, technology, and others, helping them secure top-tier talent. Gemma Associates also partners with startups, recognizing the critical role of leadership in shaping culture, driving vision, and ensuring business success. We are committed to delivering exceptional recruitment solutions that meet the unique needs of our diverse clients.

About the Role

Gemma Associates is building its brand from the ground up — and we want someone who is excited to be part of that from day one. As our Marketing Officr, you will own our social media presence, craft content that speaks directly to the leaders and companies we serve, and work hand-in-hand with our Business Development team to turn storytelling into real client conversations. You will have real ownership, real output, and real impact on how Gemma shows up in the market

Responsibilities

Content & Social Media

• Manage and grow Gemma's presence across Instagram, TikTok, and LinkedIn
• Create compelling content — posts, reels, stories, carousels — that resonates with two very different audiences: fast-moving startups and senior decision-makers at FMCG and tech giants
• Develop a consistent content calendar aligned with business priorities and market moments
• Write with clarity and edge — every caption, headline, and story should feel intentional, not generic
• Online Marketing & Analytics
• Track content performance using Google Analytics and platform-native insights
• Translate data into actionable recommendations — what is working, what is not, and why
• Support SEO and digital marketing initiatives to grow Gemma's organic reach

Brand Building

• Help define and maintain Gemma's visual and tonal identity across all channels
• Contribute to the development of Gemma's brand narrative — who we are, what we stand for, and why it matters to the market
• Ensure every piece of content reinforces our positioning as a credible, high-calibre executive search firm

Business Development Support

• Collaborate with the BD team to develop targeted outreach materials and campaign assets for startup and FMCG/tech audiences
• Support the creation of marketing campaigns that generate qualified leads and open doors to new client relationships
• Research target companies and industries to inform campaign strategy and messaging

• Candidate with recently completed a degree in Marketing, Communications, Business, or a related field
• Strong exposure in B2B Marketing / Google Analytics / Client's acquisition campaign
• Direct exposure to how a boutique executive search firm builds its market presence
• Proficient with Instagram, TikTok, and LinkedIn — you understand how each platform works and what performs on each
• Familiar with Google Analytics or willing to learn fast
• Strong writing skills in English — you can write for a startup founder and a Fortune 500 CMO in the same week
• Basic design skills (Canva, Figma, or Adobe) are a strong plus
• Data-curious — you look at numbers and ask "what does this tell me?"
• Creative but commercially grounded — great content that drives no business outcome is just noise
• Self-starter — you manage your own time and hit your own deadlines
• Collaborative — you work closely with a small team and contribute ideas openly