Marketing Senior Specialist

MAIN DUTIES

Plan and implement marketing strategies and plans to meet the company objectives. He/She needs to manage all the marketing activities of the assigned brands, with thorough understanding of the market situation/consumer needs and implement strategies/plan alterations as needed. Brings the JCR (Japanese Chain Restaurants) brands to life through creativity and world class execution, and champions the brand values and energy.

JOB DESCRIPTION

• Analyze internal & external market research data to understand brand issues and market opportunities.
• To develop, plan and execute all branding and marketing plans/programs to achieve a set of business goals and strengthen brand equity
• To manage the campaign budget to deliver all the marketing activities, ensure timely evaluation and efficiency against marketing investment
• To manage equity communication and ensure consistency on the articulation of equity’s desired image and position including all consumers touch points such as instore design/POP, above-the-line communication, public relationship activities, social media and all owned media platforms
• To develop a strong Integrated Marketing Plan with innovative touch points to reach and persuade target consumers with messaging based on brand positioning and strategy
• To conduct pre and post evaluation of brand and product performance to generate new product ideas and identify growth drivers of the brand
• To collaborate with cross-functions, on development and implementation of marketing programs including portfolio/pricing strategy and menu management, customer loyalty programs, balancing financial objectives and customer satisfaction/feedback
• Develop and manage rich & creative social media plans that attract qualified audiences to our owned properties (including Facebook, Instagram, Tiktok, YouTube, Zalo).
• Collaborate with the Regional Marketing Team to convey brand stories into effective user visual experiences, following with aligned creative expression, brand promise and brand guidelines.
• Collaborate with Internal Designer to develop POSMs for promotions and company activities.
• Understanding & experience in running multiple A/B testing campaigns to drive traffic to landing pages, social media and other (digital) touchpoints.
• Monitor Agency to build out and execute digital tactics including but not limited to paid and social media, SEO, lead nurturing campaigns and landing pages.

• Proven at least 5-year experience in brand marketing (preferrable F&B, Japanese Food Chains).
• Good English in communication and presentation. 
• Experience with Marketing measurement tools focused on attribution and performance management.
• Experience in developing digital marketing strategy, implementation guidelines and (growth) marketing concepts.
• Excellent communication (ability to engage and influence people), and presentation skills in English.
• Relevant project management experience.
• Self-driven with can-do attitude and ability to deliver quality output.
• Attention to detail, think /operate strategically, focus and drive for result.
• Sharp, creative, energetic, dynamic, pressure adapter and agile player.